The digital advertising landscape is on the brink of a major transformation. Today marks the official launch of Growth Protocol’s purpose-built Layer-1 blockchain, a game-changing platform designed to revolutionize how brands engage with audiences through tokenized, real-time advertising campaigns. Backed by industry leaders Nazara Technologies and Lysto, Growth Protocol is already making waves with over 150,000 daily active users following its successful private testnet phase.
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How Growth Protocol, Backed by Nazara Technologies and Lysto, Is Redefining On-Chain Advertising for the Future
What Is Growth Protocol and Why It Matters?
This is not just another blockchain project—it’s a marketing protocol built to eliminate the inefficiencies and lack of transparency that plague traditional digital advertising. By removing intermediaries, enforcing radical transparency, and guaranteeing fair payouts, Growth Protocol empowers users with sovereign digital identities and creates a trustless environment for Web3 marketing campaigns.
This means advertisers, publishers, and gamers alike can participate in a transparent ecosystem where every transaction and engagement is recorded immutably on the blockchain. The result? A fairer, more efficient advertising model that benefits all stakeholders.
Powered by Avalanche: Speed and Scalability at Its Best
One of the standout features of Growth Protocol is its use of the Avalanche tech stack, which delivers sub-second transaction finality and supports over 10,000 transactions per second. This high throughput is essential for handling the scale and speed required by global marketing campaigns, ensuring fraud-proof, real-time settlements.
Emin Gün Sirer, Founder and CEO of Ava Labs, praised the platform:
“Growth Protocol delivers exactly the kind of real-world adoption we envisioned Avalanche enabling—low-latency, high-speed infrastructure powering proof-of-performance at global scale. It raises the bar for transparency in a trillion-dollar industry.”
Nazara Technologies: Bringing Game Marketing On-Chain
Nazara Technologies, India’s only publicly listed gaming company and a pioneer in mobile gaming and esports, is a key early backer of Growth Protocol. With 25 years of experience delivering engaging gaming experiences, Nazara is now leveraging Growth Protocol to bring marketing applications on-chain.
Nitish Mittersain, CEO and Founder of Nazara, shared his vision: “Nazara has spent 25 years putting fun into the hands of players. Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”
Two of Nazara’s popular gaming titles are already live on the Growth Protocol blockchain, showcasing the platform’s potential to transform how game marketing operates.
A New Era of Transparency and Fairness in Digital Advertising
Traditional digital advertising often suffers from opaque processes and significant revenue loss to intermediaries. Growth Protocol tackles these issues head-on by replacing centralized ad-tech stacks with smart contract-based, real-time settlements.
Sadiq Ahamed, Co-Founder of Growth Protocol, explained:
“Digital advertising still loses a substantial chunk of every dollar to intermediaries. We’re rerouting that value back to creators, publishers, and gamers—while giving advertisers and auditors an immutable ledger of truth.”
This shift not only increases trust but also ensures that every participant in the advertising ecosystem is fairly compensated, fostering a healthier and more sustainable digital economy.
Why this is a Game-Changer for Advertisers and Gamers
The company’s launch signals a paradigm shift in digital marketing by combining blockchain’s transparency with the speed and scalability needed for real-world applications. For advertisers, it means precise, verifiable campaign performance without hidden fees. For gamers and content creators, it means fair rewards and control over their digital identities.
As the platform grows, it promises to redefine how brands connect with audiences, making advertising more engaging, trustworthy, and efficient.
Get Ready for the Future of On-Chain Advertising
With over 150,000 daily active users already engaging on Growth Protocol, the future of digital advertising is here—and it’s on-chain. Backed by Nazara Technologies and powered by Avalanche, Growth Protocol is setting new standards for transparency, speed, and fairness in the trillion-dollar advertising industry.
Stay tuned as this innovative platform continues to expand, bringing more brands, gamers, and publishers into a new era of marketing powered by blockchain technology.
