TVS Norton Motorcycles: In a move that’s been five years in the making, TVS Motor Company has officially confirmed that Norton Motorcycles will make its Indian debut by the end of 2025. The iconic British brand, known for its premium retro-styled motorcycles, is all set to enter a market where classic and modern-retro bikes are booming—led by stalwarts like Royal Enfield, Triumph, Harley-Davidson, Jawa, and Yezdi.
This strategic launch marks a major milestone in TVS’s global ambitions and comes on the heels of substantial investment and years of groundwork since acquiring Norton in 2020 for ₹153 crore.
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TVS Norton Motorcycles: TVS Set to Launch Norton Motorcycles in India by Late 2025 – A British Classic Returns
The Norton Comeback: What’s Coming to India
Currently, Norton offers three flagship models in its international lineup:
- Commando 961
- V4SV
- V4CR
These motorcycles, with prices ranging between ₹20 lakh and ₹50 lakh in the UK, are expected to launch in India via the CBU (Completely Built-Up) route initially. This makes them halo products—exclusive, premium offerings that establish brand identity before wider-scale manufacturing begins.
Thanks to the recently concluded India-UK Free Trade Agreement (FTA), import duties on such high-end motorcycles are expected to be slashed from 100% to just 10%, drastically improving the affordability and appeal of Norton’s premium bikes in India.
The Bigger Plan: Made-in-India Nortons Are on the Horizon
While the initial launch will focus on CBU units from Norton’s Solihull facility in the UK, TVS has much more ambitious plans in the pipeline.
According to TVS MD Sudarshan Venu, the long-term roadmap includes local manufacturing of Norton motorcycles in India. The goal? To develop an all-new range of motorcycles—designed and built in India—to compete directly with Royal Enfield and other mid-capacity retro rivals.
Reports suggest that Norton is currently working on two new platforms:
- A 450cc single-cylinder motorcycle – likely the most affordable Norton ever, aimed squarely at India’s hot 350–450cc segment.
- A 650cc twin-cylinder middleweight – perfect for riders wanting a blend of performance and classic styling.
TVS aims to launch six new Norton motorcycles globally by 2027, and one or two of these could debut in India by the end of 2025.
The Norton vs Royal Enfield Showdown Begins
Norton’s entry into India adds a formidable new contender to the retro and classic motorcycle segment. By combining British heritage, Indian manufacturing expertise, and competitive pricing aided by the FTA, Norton could reshape the premium retro landscape.
Just like Triumph and Harley-Davidson have collaborated with Indian brands to deliver more accessible offerings, TVS-Norton is expected to follow a similar path—but with a unique value proposition: unmatched legacy backed by modern-day engineering.
Looking Ahead: What to Expect
- CBU Launch (Late 2025): Likely includes the Commando 961, V4SV, and V4CR
- India Debut Preview: Expected around September 2025
- Local Manufacturing (Post-2025): Targeting the 450cc and 650cc segments
- Pricing Advantage: Thanks to the India-UK FTA reducing import tariffs
- Positioning: Competing against Royal Enfield, Triumph 400s, Harley X440, Jawa, and Yezdi
The long-awaited Norton Motorcycles India launch is more than just a brand revival—it’s a strategic play by TVS to strengthen its premium portfolio and tap into the growing demand for heritage-rich motorcycles. With CBUs paving the way and made-in-India bikes to follow, the stage is set for an exciting new chapter in India’s motorcycling journey.
FAQs
Norton Motorcycles will officially launch in India by the end of 2025.
The Commando 961, V4SV, and V4CR are expected to be launched initially via CBU imports
