Apple has reached a significant milestone, with 2.35 billion active users, as announced by CEO Tim Cook during the company’s latest earnings call. It marks the Cupertino-based technology company’s new record and represents a 150 million jump since 2023 and a 400 million rise since early 2022. And Apple Intelligence has been integral to its success, helping the company post its best quarter ever. The source notes that the rise in the number of active users is impressive, while YoY iPhone sales slightly fell at 1%.
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Apple Reaches 2.35 Billion Active Users, Reports Best Quarter Despite Slight iPhone Sales Decline
This decline implies that Apple Intelligence, despite being an engine of the company’s overall performance, may not have been a boon to the truck and particularly iPhone sales. However, the growth in active users also shows that the wider Apple ecosystem of products and services is healthy. The 2.35 billion active users is the largest number Apple has ever disclosed, capturing the brand’s growing reach and clout in the tech sphere.
Some of the best customer loyalty numbers in the world and strong hardware, software, and service converts. Despite the small dip in iPhone sales, Apple’s overall approach of expanding its product services and diversifying its portfolio is working. This diversification beyond just the iPhone — into wearables, services like iCloud Apple Music, and other products — has helped Apple continue to grow and remain highly profitable.
Apple Intelligence is leading the charge, part of a long game Apple is playing for the future. With Apple doubling down on its custom chips and putting AI capabilities at the heart of its roadmap, it seems evident that its, now-enviable, ecosystem will remain a major force to reckon with as far as its growth prospects are concerned. Also, while iPhone sales might ebb and flow, if the company is growing its active user base, it shows Apple is still firmly in control of the tech industry.
FAQs
What is Apple’s new active user count?
Apple now has 2.35 billion active users, marking a significant increase in its user base.
Did iPhone sales grow for Apple?
No, iPhone sales saw a slight decline of 1% year-over-year despite overall growth in active users.
