In an exciting move to highlight the inclusive nature of BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON India has launched a new campaign titled “Anyone Se Everyone Tak”. Conceptualized by 22feet Tribal Worldwide, the campaign focuses on how BGMI is more than just a game—it’s an experience that can be enjoyed by everyone, regardless of their skill level.
KRAFTON India’s ‘Anyone Se Everyone Tak’ Campaign Welcomes all Players to BGMI
BGMI: A Game for All
The campaign’s goal is to demonstrate that BGMI offers something for everyone, from casual players to hardcore gamers. By featuring everyday relatable moments, the campaign shows how BGMI provides fun and thrilling experiences for all, even those who may not excel at other complex tasks. The campaign uses humor and relatable scenarios to highlight that, while life can require expertise, BGMI is a game anyone can jump into and enjoy.
A Relatable and Fun Film
The ad film unfolds through a series of real-life situations where people are seen struggling with various tasks. Each scene is narrated with a dry, humorous voice-over, pointing out how challenging certain everyday activities can be. However, the twist comes at the end, showing that, unlike real life, BGMI is accessible and enjoyable for everyone—no special skills are required.
You can watch the campaign film here: Watch Video
Building a Welcoming Community
Speaking about the campaign, Srinjoy Das, Associate Director and Lead of Marketing at KRAFTON India, said:
“BGMI has evolved into a massive platform with various game modes that cater to all players. The barriers to entry for new players are low, so anyone can drop in and have a great time, regardless of skill level. The ‘Anyone Se Everyone Tak’ campaign perfectly captures this message, bringing the game to life through relatable humor.”
The campaign is designed to reach a wider audience and foster a welcoming, inclusive community where players of all skill levels feel appreciated and part of the BGMI universe.
Community Love and Engagement
Since its launch, the campaign has generated amazing community love, with fans and viewers engaging in conversations across social media platforms. Whether you’re a seasoned pro or just starting your gaming journey, BGMI offers a unique and engaging experience for all.
So, if you’ve been hesitant to join the battle, now’s the perfect time. As BGMI continues to grow, this campaign emphasizes that everyone is welcome—because when it comes to fun, there are no skill barriers.
For more updates and exciting campaigns, stay tuned to KRAFTON India and experience the joy of BGMI, where gaming truly is for everyone!
