In a groundbreaking moment for both the gaming and music industries, KRAFTON India has announced an exciting collaboration between BATTLEGROUNDS MOBILE INDIA (BGMI) and Grammy-winning electronic music legend, Alan Walker. As part of the ‘Be A Hero’ campaign, players will be greeted by Walker’s iconic track ‘Hero’ in the game’s lobby, starting with the 3.4 update, which goes live today. This first-of-its-kind collaboration creates a truly immersive gaming experience for players across India.
BGMI Announces an Epic Partnership with Alan Walker Ahead Of His India Tour
Alan Walker’s Music Meets BGMI’s Heroic Spirit
The addition of Alan Walker’s “Hero” to the BGMI lobby brings an emotional connection for fans of both the artist and the game. Known for its uplifting message of resilience and self-belief, the song aligns perfectly with BGMI’s theme of overcoming obstacles in the battlegrounds. This collaboration is designed to inspire both new and veteran players to embrace their inner hero, whether they’re strategizing in the lobby or diving into high-stakes matches.
Exclusive In-Game Events and Content
As part of this collaboration, BGMI players will also enjoy special in-game events and exclusive content. This partnership aims to fuse the worlds of gaming and music, offering a dynamic and empowering experience that elevates gameplay to a whole new level.
Leaders in Music and Gaming Speak Out
Seddharth Merrotra, Head of Business Development at KRAFTON India, shared his excitement: “Working with Alan Walker allows us to deliver not only incredible music but also a message of self-belief and empowerment to our players. BGMI is all about finding strength in tough situations, and this collaboration inspires players to keep fighting and believing in themselves.”
Ahead of his India tour, Alan Walker said, “I’m thrilled to collaborate with BGMI, India’s most loved mobile game. Music and gaming have always been huge parts of my life, and I hope my tracks inspire players to push their limits and chase their dreams. It’s a dream come true, and I can’t wait to see how fans connect with this experience.”
The Future of Gaming and Music Collaboration
This partnership between BGMI and Alan Walker marks a new chapter in blending music and gaming, delivering a unique and powerful experience for players. Stay tuned for more exclusive content and events as the game continues to push the boundaries of immersive gameplay.
