Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has expanded its content lineup with the launch of Aaj Tak HD and The Lallantop channels. This strategic partnership with TV Today Network highlights Samsung’s dedication to delivering top-tier programming and responding to the ever-evolving demands of viewers in a digitally connected environment.
Samsung TV Plus Expands its Channel Offerings; Debuts Aaj Tak HD and The Lallantop for Consumers
As India’s connected TV user base continues to rise, more households are opting for internet-enabled smart TVs that offer a seamless viewing experience. Samsung TV Plus capitalizes on this trend by incorporating TV Today Network’s FAST channels, Aaj Tak HD and The Lallantop, into its offering. This move caters to audiences seeking premium, free content on the largest screen available at home.
Kunal Mehta, Head of Partnerships at Samsung TV Plus India, emphasized the value this addition brings: “Our endeavour is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV Plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment, and more. This partnership with TV Today Network is a testament to that commitment.”
Salil Kumar, CEO – Digital Business at TV Today Network, expressed enthusiasm for the collaboration: “We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms.
With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems.”
Samsung TV Plus already offers more than 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India, all entirely free. The inclusion of Aaj Tak HD and The Lallantop not only enriches its content library but also reinforces Samsung’s commitment to providing quality, accessible programming for its growing audience.
This expansion marks a significant step for Samsung TV Plus as it continues to enhance its portfolio, making it a go-to destination for tech-savvy audiences and streaming enthusiasts seeking diverse and engaging content. As the landscape of connected TV expands, Samsung TV Plus remains at the forefront, offering innovative solutions and premium viewing experiences that resonate with India’s dynamic digital audience.
