In today’s fast-evolving world, the demand for smarter, AI-powered digital appliances is on the rise, and India is no exception. Samsung, the nation’s largest consumer electronics brand, has revealed compelling insights through recent research indicating that many Indian consumers are eager to embrace AI-enhanced technology in their homes. According to Samsung India, 60% of Indian customers now recognize the transformative power of AI in digital appliances, which are pivotal in crafting smart home experiences.
Reimagining Modern Homes with AI: 60% of Indian Consumers Recognize the Transformative Power of AI
Consumer Preferences for AI-Enabled Features
Samsung’s research highlights that 47% of respondents are particularly interested in AI features that manage daily tasks, such as sending alerts for grocery replenishments and recommending recipes. This trend is especially pronounced among millennials, with nearly half of those interviewed expressing a keen interest in owning AI-powered digital appliances. Millennials are also looking for AI to bring real-life applications that can elevate their living experiences.
The Smart Home Revolution with Bespoke AI
Dipesh Shah, Managing Director at Samsung R&D Institute India-Bangalore (SRI-B), emphasizes the importance of smart devices that adapt to users’ needs and styles. “It’s time for our smart devices to understand our needs and adapt to our function and style. Bespoke AI will solve important problems in consumer lives like energy saving in digital appliances,” he stated. The introduction of the Bespoke AI platform has been particularly well-received, especially for its proactive device care feature, which ensures the upkeep of home devices at all times. Features such as Samsung SmartThings Homecare provide automated and proactive maintenance, ensuring greater longevity for all home appliances.
Key Buying Factors: Performance, AI, and Durability
The research also uncovered that when it comes to digital appliances—especially refrigerators and washing machines—performance and advanced features like AI and durability are critical buying factors. Consumers also look for warranties as a significant consideration for durability. In response to these preferences, Samsung has embedded AI into its entire range of home appliances, significantly reducing the time spent on daily chores.
Innovations in AI Technology
Samsung’s Bespoke AI home appliances stand as a testament to the brand’s commitment to innovation and consumer satisfaction. With inbuilt Wi-Fi and AI chips, these appliances offer seamless home management, enhancing lives through better security, sustainability, and accessibility. Utilizing AI vision, AI voice, and AI data technologies, Samsung’s appliances provide new, intuitive experiences where home appliances are more connected and easily controlled.
One of the standout features is the SmartThings Energy, which allows users to monitor and control the energy consumption of connected appliances. The AI Energy Mode uses advanced algorithms based on usage patterns to provide up to 70% energy savings in washing machines, addressing the ‘3Cs’ for AI experiences—connection, convenience, and customization.
A New Standard for Home Appliances
Samsung’s Bespoke AI home appliances are revolutionizing the smart home experience with enhanced connectivity and personalized features. Their dedication to innovation and sustainability, powered by AI, sets new standards for home appliances, making everyday living smarter, more efficient, and eco-friendly.
As we move forward, it’s clear that AI-powered digital appliances are not just a trend but a transformative force in modern homes. Samsung’s research and subsequent innovations are paving the way for a smarter, more connected, and more sustainable future.
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