IPL 2020 has been a historic season so far. Nail-bitting thrillers, super overs, injuries, controversies, records, etc., you name it! It has been everything the fans needed during these tough times caused by the pandemic.
Obviously, the matches are carried out in empty stadiums. The teams won’t have the support of their 12th man, which is the crowd! One may think that it can have an impact on the business aspect of the sport. However, exactly the opposite of that has happened. Due to the pandemic situation and almost every entertainment source being on hold, more people are tuning in to their TV sets or online platforms. The IPL 2020 is thus set to break all the viewership records.
Star Sports decides to increase the rates!
IPL 2020 is at its climax stage as the playoffs will begin on November 5. Therefore, the industry is expecting the ratings to jump up even more. Star Sports has therefore decided to increase the rates for balance 10% inventory.
Official broadcaster Disney-Star India has increased the ad rates for the last four matches by 15-20%.
The viewership numbers increased by 30%
It has been reported that IPL 2020 has recorded a jump of 30% in viewership numbers compared to last season. IPL 2020 has registered 7.3 billion viewing minutes per match (up to 32 matches) compared to the IPL 2019 count of 5.6 billion (35 matches).
According to the Broadcast Audience Research Council (BARC), the viewership minutes for the ongoing season stand at 233.9 billion. IPL has also witnessed a 15% hike in average time spent per match as compared to the last season.
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