Global Kartel, India’s leading marketing and advertising agency, has once again joined forces with Ampverse DMI to launch the second season of their groundbreaking IP, College Rivals. As India’s premier esports and entertainment college talent hunt, College Rivals is set to push the boundaries of youth marketing and engagement.
Global Kartel partners with Ampverse DMI for College Rivals Season Two; set to elevate India’s premier gaming & entertainment collegiate IP
Unveiling College Rivals: A Unique Blend of Esports and Entertainment
Positioned as the largest esports talent hunt in India, College Rivals seamlessly integrates elements of music, pop culture, and comedy, creating an unparalleled experience for participants and audiences alike. With Global Kartel and its dynamic youth marketing arm, BoomPanda, at the helm, the initiative is poised to leverage extensive marketing expertise and innovative strategies to captivate the youth demographic.
Global Kartel’s Impressive Track Record
Global Kartel boasts a rich history of successful collaborations with over 100 clients on more than 1,000 projects, working with top-tier brands like Paytm Insider, Zomato, Nodwin Gaming, Groww, EatClub, ZEE Entertainment, Rapido, Amazon Pay, and Colors Infinity. Their contributions to major events such as Dreamhack, NH7 Bacardi Weekender, Zomaland, and the Sunburn ft. Martin Garrix India Tour underscore their ability to drive large-scale initiatives. Notably, they have pioneered the student ticket category in the Indian entertainment industry.
Enhancing College Rivals Season Two
Ampverse DMI aims to harness Global Kartel’s expertise to ensure maximum participation, boost audience engagement, and amplify brand visibility for College Rivals Season Two. Commenting on the partnership, Adesh Kolhe, CBO & Co-Founder of Global Kartel, expressed his enthusiasm:
“We are thrilled to join hands with Ampverse DMI for the second season of College Rivals. At Global Kartel, we believe in the power of innovative and immersive experiences. College Rivals perfectly embodies this ethos. Our goal is to bring unparalleled excitement and engagement to this event through strategic marketing efforts. The synergy of gaming, pop culture, and entertainment in College Rivals offers a unique format that we are eager to enhance.”
A Platform for Aspiring Esports Talent
Since its inception, College Rivals has been a platform where college students can pursue their passion for gaming and aspire to become professional players. The first season garnered over 100 million views and attracted more than 92,000 participants from five cities and 25 colleges.
What to Expect in Season Two
Season Two of College Rivals promises an even more spectacular showcase. Global Kartel will design and execute on-ground activations and youth marketing campaigns across 50+ colleges in 20 cities to ensure high levels of participation and excitement. Players will compete in popular games such as BGMI, Valorant, and EAFC 24, all vying for a total prize pool of INR 50 lakhs.
Ashwin Haryani, Country Head of Ampverse DMI, remarked, “College Rivals Season Two is set to ignite and empower collegiate rivalries. Our partnership with Global Kartel’s BoomPanda is crucial in uniting and enhancing our impact. Together, we are pioneering new avenues of collaboration across campuses in India, fostering innovation and camaraderie that transcends traditional competition.”
Setting New Standards in Collegiate Esports
With College Rivals Season Two already underway, the partnership between Global Kartel and Ampverse DMI is poised to set new benchmarks in collegiate esports and entertainment. This collaboration promises to deliver an unforgettable experience, propelling the discovery and growth of the next generation of esports talent in India.
