Mayhem Studios, a Bengaluru-based developer renowned for creating AAA mobile games, has recently announced a significant investment from Lumikai, India’s pioneering venture fund focused on interactive media and gaming. This partnership marks a pivotal moment in the Indian gaming industry, as Mayhem Studios aims to redefine the battle royale genre with its flagship title, Underworld Gang Wars (UGW).
Mayhem Studios Secures Funding from Lumikai
Underworld Gang Wars: A Blend of Indian Culture and Battle Royale Action
Currently in development, Underworld Gang Wars (UGW) is set to be a game-changer in the world of AAA mobile games. This battle royale game stands out for its distinctly Indian flavor, integrating Indian culture and aesthetics deeply into its gameplay. UGW features iconic Indian locations, unique characters, and culturally relevant elements that offer players a fresh and immersive experience. From bustling city centers to serene rural landscapes, the game showcases the rich diversity of India.
A Strategic Partnership with Lumikai
The investment from Lumikai is a testament to the potential of Mayhem Studios and its ambitious vision. Salone Sehgal, Founding General Partner at Lumikai, expressed her excitement about the collaboration:
“We’re thrilled to join forces with Mayhem as they redefine the battle royale genre with Underworld Gang Wars. Their vision for a truly Indian experience and building world-class gaming IPs out of India aligns perfectly with our belief in the potential of India’s video gaming industry to captivate global audiences. We’re excited to fuel their journey and bring a truly promising project to life.”
Accelerating Growth and Innovation
With the fresh infusion of capital, Mayhem Studios plans to scale its operations, accelerate game development, expand its team of talented developers, and enhance its technological capabilities. The studio already boasts an impressive roster of existing investors, including Peak XV Partners (previously Sequoia India), Steadview Capital, Truecaller, Hashed Emergent, Base Partners, and Moore Strategic.
Ojas Vipat, CEO of Mayhem Studios, highlighted the significance of this investment:
“Lumikai’s investment is a significant endorsement of what Mayhem Studios is building. Their extensive industry knowledge and expertise will be invaluable as we strive to elevate India’s gaming industry on the global stage. Underworld Gang Wars is just the beginning of our ambitious vision to create world-class games that resonate with players worldwide. We are committed to nurturing Indian gaming talent and showcasing the country’s creative prowess.”
A Promising Future for Underworld Gang Wars
Mayhem Studios recently exited the closed beta phase for UGW in May this year and is gearing up for the open beta. The game has already captivated gamers across the country, with over 7.5 million registrations. UGW immerses players in a dynamic world featuring distinct Indian locations, where they can choose from a variety of weapons, including traditional Indian weaponry, as they compete to be the last player standing. The introduction of two rival gangs, The Velvets and The Bhokal Toli, adds depth to the competitive experience.
Conclusion
The partnership between Mayhem Studios and Lumikai represents a significant milestone in the Indian gaming industry. With the development of Underworld Gang Wars, Mayhem Studios is set to create a truly unique and culturally enriched battle royale game that will captivate both Indian and global audiences. As the studio continues to grow and innovate, the future looks bright for Indian gaming on the global stage.
Stay tuned for more updates as Underworld Gang Wars gears up for its open beta!
