Wynk Music Achieves Milestone with 1.7 Billion Streams for Independent Artists

Wynk Music, India's leading music streaming app by downloads and daily active users, has achieved a remarkable milestone of over 1.7 billion streams for songs by independent artists from Wynk…

By Raunak Saha

June 19, 2024

3 min read

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Wynk Music, India’s leading music streaming app by downloads and daily active users, has achieved a remarkable milestone of over 1.7 billion streams for songs by independent artists from Wynk Studio. This impressive feat underscores Wynk’s dedication to promoting independent music and supporting emerging talent, all within just two years of Wynk Studio’s inception.

Wynk Studio artists’ songs surpass 1.7+ billion streams on Wynk Music

Commitment to Independent Music

Amit Tripathi, Chief Marketing Officer at Bharti Airtel, stated, “We launched Wynk Studio to provide a platform for upcoming artists to monetize their music while offering our customers a diverse music library. The 1.7 billion streams highlight how much our users enjoy this content and the support we provide to artists. Wynk Studio’s popularity across the country demonstrates our commitment to promoting language diversity and helping artists build successful music careers.”

Wynk Studio: Revolutionizing Artist Support

Launched to recognize and nurture music talent in India, Wynk Studio has revolutionized artist support through personalized mentorship, wide distribution, and monetization opportunities. This first-of-its-kind artist growth platform offers collaborations with other music labels, background scores for web series, OTT, live events, and more, providing artists with numerous avenues to showcase their talent.

Curated Playlists and Growing Reach

Wynk Music curates special playlists featuring songs from these independent artists, driving discoverability and increasing streams. With a large customer base, Wynk helps artists extend their reach and monetize their songs efficiently, fostering thriving careers. To date, Wynk Studio has supported over 2000 artists, helping them overcome monetization and discovery challenges.

Collaborations with Established Artists

In addition to emerging artists, established names like Nikhita Gandhi, Vishal Dadlani, and Rahat Fateh Ali Khan have collaborated with Wynk Studio to release their music. The platform has propelled artists such as Prateek Gandhi, Raj Barman, Harsha Praveen, and Reena Gilbert to become top performers on Wynk Studio.

Supporting Indie Singles and Producers

Wynk has also facilitated the distribution of independent singles like “Love Token” by Manj Music and Anusha Dandekar. Additionally, the platform supports independent producers, exemplified by the promotion of LGF Studios’ movie “Love All,” starring Kay Kay Menon and Swastika Mukherjee.