Haier Appliances India, renowned as the No.1 global major appliances brand for 15 consecutive years, proudly steps onto the grand stage of tennis as the Official Partner at the Roland-Garros tournament, running from May 20th to June 9th.
Play with the number one Haier stars in Paris as the official partner of Roland-Garros
A Natural Partnership: Blending Precision and Performance
With over a billion tennis fans worldwide captivated by elegance, precision, and incredible performances, Haier’s partnership with Roland-Garros is a seamless fit. Haier has long been a creator of extraordinary experiences and ecosystems, perfectly aligning with these highly sought qualities in tennis.
Commitment to Excellence
For 2024 and 2025, Haier will continue to support some of the most prestigious international tennis tournaments, embodying the brand’s commitment to excellence, meticulous attention to detail, and stylish innovation. These shared values are mirrored in both the world’s greatest athletes and Haier’s cutting-edge connected solutions.
Introducing Ana Ivanovic: Haier’s New Ambassador
Roland-Garros will also serve as the platform to introduce Haier’s new international ambassador: Ana Ivanovic, former world No. 1 tennis player. Ivanovic, who clinched the Roland-Garros title in 2008 and ascended to the top of the WTA rankings, will represent Haier throughout the competition, enhancing the brand’s memorability and audience engagement.
Engaging Fans at the Fan Village
Tennis enthusiasts attending Roland-Garros can look forward to Haier’s special presence courtside and an interactive stand in the Fan Village. Here, visitors will experience Haier’s hi-tech solutions firsthand, alongside unique, sports-themed activities designed for the event, fostering a lively and engaging atmosphere.
A Robust 360° Promotion Strategy
Haier’s visibility won’t be confined to the courts; a comprehensive 360° promotional strategy will see Haier take center stage online with a dynamic digital campaign and dedicated social media activities. In Paris, the brand will also shine with spectacular advertisements, including a stunning display visible from the Pont du Beaugrenelle and prominent placements in metro stations.
Aligning with Premier Tennis Tournaments Worldwide
Beyond Roland-Garros, Haier’s partnership extends to other top-tier tennis events through 2024 and 2025, such as the Mutua Madrid Open, Nitto ATP Finals, Rolex Paris Masters, ATP 500 Hamburg Open, and two ATP 250 tournaments: Playa Laguna Croatia Open Umag and the European Open in Antwerp. These collaborations further reinforce Haier’s strategy to connect with discerning consumers who value elegant design, customization, and top performance.
Continuing the Journey of Global Brand Affirmation
Building on the remarkable results in perception and brand awareness achieved in 2023, Haier continues its journey towards global brand affirmation. This partnership with the tennis world underscores Haier’s position as a leading innovator and a benchmark for quality and precision.
Experience the synergy of elegance, precision, and high performance with Haier at Roland-Garros and beyond, as we celebrate the pinnacle of tennis excellence together.
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