IPL Title Sponsorship Rights: The Indian Premier League (IPL) is gearing up for a fresh innings in 2024, and as the Board of Control for Cricket in India (BCCI) opens the doors for title sponsorship bids, a new twist unfolds. In a strategic move, the BCCI hints at sidelining Chinese companies from the bidding war for IPL Title Sponsorship rights, signaling a significant shift in alliances.
Let’s have a look into more details : BCCI, Chinese Companies – IPL Title sponsorship rights
As the diplomatic tension between India and China simmers, the BCCI sets the stage for a sponsorship landscape devoid of Chinese participation. The Invitation to Tender (ITT) document explicitly outlines that companies from nations not enjoying friendly relations with India need not apply. This exclusion clause reflects the prevailing sentiment, shaped by recent border disputes and anti-China sentiments within the country.
The last Chinese player in the IPL sponsorship game, Vivo, held the title sponsorship rights from 2016 to 2021. However, due to political tensions arising from border standoffs, Vivo chose to sit out the 2020 IPL season, transferring rights to Dream11. Despite a brief return, the negative sentiment around Chinese brands led to the rights’ final transfer to Tata for the last two years. The BCCI’s move to exclude Chinese brands aligns with the public backlash and the negative experience following Vivo’s association.
The BCCI doesn’t stop at excluding Chinese companies. The ITT document extends its ban to Fantasy Gaming and cryptocurrency companies from participating in the bidding process. Additionally, a comprehensive list of ineligible bidders encompasses firms associated with fantasy games, sportswear, cryptocurrency, betting, gambling, and alcohol products. Even those in athleisure, performance wear, and sportswear find themselves barred from the bidding arena.
The reserve price for IPL Title Sponsorship rights stands at a formidable INR 360 crore per year. While the initial response to the sponsorship tender may not have been overwhelmingly positive, the BCCI remains optimistic about attracting reputable bidders. With the IPL’s global stature, the five-year sponsorship agreement, set to extend until 2028, promises a competitive bidding process. As the deadline for ITT document purchase looms on January 8, and bidding scheduled for January 13-14, cricket enthusiasts await the unfolding drama of IPL’s sponsorship saga.
The BCCI’s decision to steer clear of Chinese brands echoes a broader shift in global dynamics, where geopolitical relations spill onto cricketing fields. Beyond the boundary, the IPL is becoming a stage for nations to assert economic and diplomatic postures. As the bidding war commences, the cricketing world watches with bated breath to see which brands will step up to the crease and align themselves with the IPL in this new era. Stay tuned for updates on this intriguing saga as cricket and geopolitics intertwine in the journey to IPL 2024.
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