The collaboration between Josh, India’s leading short-video app, and Artium Academy, an online music education platform, has resulted in the creation of “Bharat Ka Sur,” an extraordinary User-generated content (UGC) anthem. This anthem, which resonates with the spirit of Bharat (India), showcases the power of shared musical expression and unity. It was unveiled as a celebration of India’s Independence Day and stands as a remarkable representation of the nation’s diverse talent and cultural heritage.
The #BharatkaSur campaign, initiated by the collaboration, brought together citizens, creators, artists, and musicians in a harmonious chorus of musical storytelling. This 15-day hashtag challenge on Josh garnered immense participation, with over 18,000+ video creations contributed by passionate creators and users. The selected videos, born from this collective effort, were seamlessly integrated to craft the anthem, making it a true embodiment of India’s journey and musical legacy.
What sets this anthem apart is its inclusivity, sung in 12 languages including Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Dogri, Tamil, Telugu, Bhojpuri, Rajasthani, and Punjabi. This linguistic diversity serves as a reflection of India’s unity in diversity, echoing the anthem’s central message.
The anthem’s vocal prowess emanates from a seamless collaboration between Artium Academy’s in-house talent pool of accomplished music teachers and the vibrant community of creators on the Josh platform. This unique fusion of diverse talents not only enriches the anthem’s musicality but also amplifies its emotional depth and resonance. In a remarkable synergy, the anthem serves as a unifying platform where the voices of the nation’s people and the innovative creators seamlessly converge, resulting in a harmonious blend that poignantly reflects the profound essence of Bharat.
Josh’s partnership with Artium Academy in the grand reveal of “Bharat Ka Sur” distinctly highlights the platform’s resolute dedication to amplifying the creative prowess of its community of creators. This collaborative effort not only marks a significant milestone but also exemplifies the platform’s core value of nurturing and empowering talents. The anthem’s distinction as the first large-scale UGC anthem to originate from India eloquently embodies the dynamic strength that emerges from creative synergies in the digital era.
By bringing together voices from diverse corners of the nation, this collaboration stands as a powerful emblem of the harmonious blend between technology and artistic expression. The anthem’s remarkable launch stands as a living testament to Josh’s unswerving commitment to fostering a thriving creator ecosystem. It provides creators with a platform not just to showcase their skills but also to forge invaluable collaborations, gain enriching experiences, acquire new knowledge, and ultimately flourish in their creative endeavors.
Artium Academy’s enthusiastic engagement in this initiative underscores its core mission of fostering unity among music learners and enthusiasts by leveraging technology and strategic media collaborations. The significant contribution of “Bharat Ka Sur” as an Artium Originals track underscores its commitment to showcasing the diverse talents spanning different regions of India. This partnership embodies the essence of a collective endeavor, where individual voices seamlessly meld together, forming a melodious symphony that reverberates harmoniously throughout the nation.
As the anthem spreads its wings, it will be accessible not only through the Josh app but also on Dailyhunt’s player and Artium Originals channel. The initiative has received support from various quarters, including Delhi Police and Miraj Cinemas as the Exclusive Multiplex Partner, along with other Freedom Partners like MTV, RedFM, Inclusive Divyangjan Entrepreneur Association, Suramya Life Foundation, Dailyhunt, and One India, among others.
LINK TO MUSIC VIDEO: https://youtu.be/MUWlGXgQjPA
The “Bharat Ka Sur” anthem by Josh and Artium Academy stands as a testament to the power of unity, musical expression, and shared creativity. This monumental collaboration has united citizens, creators, artists, and musicians in celebrating India’s Independence Day with a harmonious chorus that transcends language barriers. With its linguistic diversity and inclusive spirit, the anthem resonates as a symbol of India’s rich cultural heritage and the unwavering unity of its people. The collaboration’s success reinforces the potential of technology to unite and amplify creative voices, setting a remarkable precedent for collaborative artistic ventures in the digital age.
