The traditional PC market in India, including desktops, notebooks, and workstations, experienced a significant decline of 30.1% YoY in 1Q23, shipping only 2.99 million units, according to the International Data Corporation (IDC).
While the demand for desktops remained positive, the notebook category saw a decline of 40.8% YoY. The consumer segment dropped by 36.1% YoY due to slowing demand and low market sentiment, while the commercial segment declined by 25.1% YoY as enterprises and SMEs reduced or delayed procurement.
However, there were positive signs in the government and education segments. Government procurement led to a 25.2% YoY growth, and the education segment grew by 65.6% YoY due to the fulfilment of the Gujarat education order. Premium notebooks (>US$1,000) experienced significant declines in both the commercial and consumer segments, mainly driven by inventory correction of Apple MacBooks and low enterprise demand. The online channel also struggled, declining by 42.4% YoY in 1Q23.
Bharath Shenoy, Senior Market Analyst at IDC India, expects the consumer market to gradually recover from June-July, driven by back-to-college demand and aggressive online sales during the festive months in Q3/Q4.
| India PC Market, Top Five Companies, Market Share, Year-over-Year Growth 1Q23Â (Shipments are in thousands of units) | |||||
| Company | 1Q23 Shipments | 1Q23 Market Share | 1Q22 Shipments | 1Q22 Market Share | Year-over-Year unit change (1Q23 vs 1Q22) |
| 1. HP Inc. | 1,012 | 33.8% | 1,449 | 33.8% | -30.2% |
| 2. Lenovo | 470 | 15.7% | 752 | 17.6% | -37.5% |
| 3. Dell Technologies | 417 | 13.9% | 830 | 19.4% | -49.8% |
| 4. Acer Group | 368 | 12.3% | 421 | 9.8% | -12.5% |
| 5. Asus | 198 | 6.6% | 267 | 6.2% | -25.9% |
| Others | 528 | 17.6% | 563 | 13.1% | -6.2% |
| Total | 2,992 | 100.0% | 4,282 | 100.0% | -30.1% |
| Source: IDC Worldwide Quarterly Personal Computing Device Tracker, May 2023 | |||||
Key Highlights of Indian PC Market: Top 5 Companies in 1Q23
- HP Inc. led the market with a 33.8% share, driven by strong performance in both the consumer and commercial segments.
- Lenovo secured the second position with a 15.7% share, despite experiencing a decline of 37.5% YoY. It held the second position in the consumer segment and was marginally behind Dell in the commercial segment.
- Dell ranked third with a 13.9% share, focusing on inventory correction in the consumer and SME segments. The lack of enterprise orders impacted their performance.
- Acer Group held the fourth position with a 12.3% share, performing relatively better in the government and education segments.
- ASUS secured the fifth position with a 6.6% share, performing well in the consumer segment and holding the second position in the consumer notebook category.
