Tamasha Live is a creator-led real money gaming platform, where micro and nano influencers from TIER II and TIER III cities can host real money games in their micro-community and instantly monetize their engagement.
The startup was launched in July 2020 by Saurabh Gupta and Siddharth Swarnkar after realizing that there is a huge opportunity in real money gaming as there were no platforms where people can play in social groups led by influencers.
Today we will share the interaction with Saurabh Gupta, Co-Founder and CEO of Tamasha Live.
1. What was the idea and thought process behind the creation and execution of Tamasha Live?
Tamasha was founded in July 2020 and the first version was released in Nov 2020. The concept came from the fact that gaming communities and their owners didn’t have a platform to play, engage and earn. They have to use multiple products to engage with each other. Money is transferred using payment platforms, engagement is done on WhatsApp or zoom and there is no way to discover new people. Tamasha is a gaming platform that is social 2.0 meaning there is a unique combination of community, engagement, and transaction layer which blends naturally among each other.
2. What are your future plans for Tamasha Live?
The current focus is to attract more communities to the platform and increase the user base. We plan to bring more community games like poker, and rummy on the platform soon and are also partnering with big gaming studios to bring branded games to the platform.
3. What are your thoughts on the growth of Tamasha Live over the past few years?
Ever since we launched the platform in 2020, the growth has been significant. We already have an extensive user base and we owe all the success to our talented creators, developers as well as our loyal user base who have supported us in our journey.
4. Can we expect any upcoming events from the Tamasha Live platform?
Yes. We would soon be launching some interesting gaming tournaments where people can participate and win some exciting prizes and holiday trips
5. Can you explain how are you planning to add 25 mn+ monthly active users by the end of this year?
We plan to add 25 mn+ monthly active users by bringing more community games like poker, and rummy on the platform soon and are also partnering with big gaming studios to bring branded games to the platform.
6. Is there any chance that we see any popular games being added to the platform in the future?
We are looking to integrate some of the most popular games loved by Indian mobile gamers. More details would be out soon.
About Saurabh Gupta: Co-Founder and CEO of Tamasha Live, a creator-led real money gaming platform, where micro and nano influencers from TIER II and TIER III cities can host real money games in their micro-community and instantly monetize their engagement. The startup was launched in July 2020 by Saurabh Gupta and Siddharth Swarnkar after realizing that there is a huge opportunity in real money gaming as there were no platforms where people can play in social groups led by influencers. At the fast-growing platform, he holds the baton for the company’s vision, strategic course, technological initiatives, and business development.
