Porsche has announced plans to build its network of electric vehicle charging stations, which is an uncommon move. It also stated that by 2030, electric vehicles will account for 80% of company sales.
The move was announced during Porsche’s annual meeting when the company also unveiled ambitions to expand its EV line-up with an all-electric Macan compact SUV and 718 sports car.
Porsche EV owners must currently rely on third-party charging services. The automaker has cooperation with EV charging provider Ionity, a joint venture with Ford, BMW, Daimler, and Porsche parent company Volkswagen, which sells the Porsche Taycan as well as various plug-ins hybrid models. Porsche has now expressed interest in creating its electric vehicle charging network, similar to Tesla’s Superchargers.
The chargers will be installed in Austria, Germany, and Switzerland along heavily travelled corridors, with the first installations scheduled by the end of the year. The Porsche-branded charging stations will be “exclusively for Porsche customers,” according to the business, and will complement Ionity’s European charging network.
Porsche’s investment in luxury charging stations is intended to enhance electric vehicle sales, which it estimates will account for 80% of its total sales by 2030. The corporation is also investing in battery development, to have them ready for mass manufacturing by 2024.
Porsche views its charging stations as high-end lounges where EV owners can unwind with a drink while their cars charge. Executives stated that the network would be expanded into China and the United States at a later date.
In terms of future EVs, Porsche has stated that its next-generation mid-engine 718 will be entirely electric. The Mission R, the automaker’s racer concept, will serve as inspiration for the 718. However, although the electric Macan crossover will be available shortly, the 718 EV will not be available until 2025.
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