Rage Coffee Signs Two-year Deal with an Indian Football Club as official Partner
October 26, 2021: As the country gears up for the 8th season of the Indian Super League (ISL), Rage Coffee, a rapidly growing FMCG company that manufactures, markets, and distributes innovative coffee products globally, has joined hands with Bengaluru Football Club (BFC) as its Official Partner for the next two years (2021-2023).
Football is one of the most loved and followed sports disciplines in the country. ISL being the major football league tournament in India touches the hearts of many Indians. With its massive fan following of 6M+ across social media platforms, it reaches more than 150M Indians filled with passion & enthusiasm.
Speaking on the development, Bharat Sethi, Founder & CEO of Rage Coffee, said, “Football was my first love in life, and we couldn’t be happier to be associated with the biggest football league in India. We are delighted to join forces with Bengaluru FC, a successful and ambitious club with some star players of the Indian football team. Our brand stands for all the passionate, exciting, and emotional moments that football creates. In fact, it is the perfect time for us to be associated with the beautiful game in this big way, through a historic club. We thank JSW Sports and Bengaluru FC management for putting their trust in us. We cannot wait for this season to begin.”
Founded in 2018, Rage Coffee is a digitally native FMCG brand that has been expanding rapidly using an omnichannel approach. It’s a well-positioned brand of choice for the next generation of coffee consumers with its highly innovative flavoured instant coffee products. The brand steps forward to extend its full support to BFC in its upcoming tournament season.
The association will be amplified with excess digital content & social media integrations. Rage Coffee will also work with Bengaluru FC to directly bring in more fans to the club.
Bengaluru FC is gunning for another ISL victory this season. They’ve always been on the Radar of other clubs participating in this tournament. Currently, Bengaluru FC is home to 4 players who represent the Indian Football team. The club directly engages with more than 1M fans. Their audience reach comes with a huge number of 50M+ (TV) with 2.1M being the average minute audience (during BFC matches).
Bengaluru FC and Rage Coffee is a match made in heaven for the core philosophy they stand for. They’ve joined hands together, aiming for a season filled with passion, enthusiasm, and energy.
“We’re always looking out for brands that align with our vision to innovate and keep raising the bar, and this association with Rage Coffee is no different. The club and the brand stand to gain much from each other through this partnership. Bengaluru is a city that loves its coffee and that Rage Coffee calls it their home makes this association even better,” said club CEO, Mandar Tamhane.
ISL season 8 (2021-22) is all set to premiere from 19th November 2021, with Bengaluru FC gearing up for its first game, to be played on the 2nd day of the league.
