“100 Days of Deception” Is One Episode Away from a Double-Digit Moment

Spy dramas live and die by one thing: whether viewers keep coming back for the next twist. For tvN’s “100 Days of Deception,” the answer is a loud yes.

The Headline Number

On October 18, the spy romance’s fourth episode hit its highest ratings yet, averaging 9.0% nationwide according to Nielsen Korea. It also ranked first in its time slot across all channels, including public broadcasters, and was the most-watched show in its slot among viewers aged 20 to 49. Double digits are now within reach.

100 Days of Deception: Sunday Ratings

Why This Climb Matters?

A rise by Episode 4 suggests word of mouth is working. Viewers who tuned in for the premiere are sticking around, and new fans are joining. Winning its time slot against public broadcasters is a notable achievement for a cable drama. The leads, Kim You Jung and Park Jinyoung, also ranked No. 3 and No. 9 on this week’s buzzworthy actor list.

The Sunday Champion

KBS2’s “Love on the Menu” remains the most-watched program of Sunday, rising to 16.7% for the night. So tvN’s drama has a tough neighbor, but its upward trend is the real story.

What to Watch Next?

• Whether Episode 5 pushes past the 10% mark
• How the spy-and-romance mix develops from here
• Whether the buzz translates into more viewers

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