Air purifiers have been around for decades, yet most Indian homes still don’t have one in every room. Praan thinks price and complexity are the reasons, and its newly launched HIVE is built to fix both.
What’s New With Praan HIVE?
Praan launched the new-generation HIVE on October 8, 2026. It’s 62 mm smaller than the earlier model, more capable and priced at ₹49,999, all-inclusive. The previous version cost ₹60,000 plus GST, which brought the checkout price to ₹70,800. Praan says it cut costs by re-engineering the airflow, electronics, sensing and manufacturing, not by reducing performance.
Praan HIVE: Overview
| Detail | What We Know |
|---|---|
| Product | Praan HIVE (new generation) |
| Launch date | October 8, 2026 |
| Price | ₹49,999, all-inclusive |
| Previous price | ₹70,800 (₹60,000 + GST) |
| Filtration | H14-grade HEPA, claimed to capture particles down to 0.015 μm |
| Gas filtration | Catalyst-doped activated carbon (claimed ~7x higher adsorption) |
| Sensors | Particulates, CO2, TVOCs, temperature, humidity, ambient sound |
| Smart features | EDITH AI assistant, Praan Vision (AR) |
| Where to buy | Praan.io |
The Tech, in Plain Language
Cleaner air: The H14 filter is HEPA-grade, and Praan says it’s tested to capture particles as small as 0.015 μm, compared with the 0.3 μm benchmark commonly linked to HEPA 13 purifiers. For gases, the carbon filter is designed to adsorb faster.
A smarter home: HIVE tracks air quality constantly, with self-cleaning sensors to keep readings reliable. Praan describes it as a fitness band for your home.
Meet EDITH: You can talk to this AI assistant to understand confusing environmental data, while HIVE adjusts automatically as conditions change.
See the invisible: Praan Vision uses augmented reality to show pollutants in your room and lets you watch them fall as the purifier works.
Conclsuion
Praan began by tackling factory air where particles can exceed 100,000 μg/m³, then moved indoors. It says more than 2 million people will benefit from HIVE-powered spaces in 2026 across 1,500-plus locations in eight countries, and that some customers have reordered up to 37 times in a year. The company aims to bring cleaner air to 200 million people in the next 12 to 18 months.
All performance figures here are company claims, so it’s worth checking independent reviews before you buy.
Want more gadget news and smart-home guides? Explore our latest tech coverage at Technosports, and browse our trending gadget stories for more launches. To buy or learn more, visit Praan’s official website.
FAQs
What is the price of the new Praan HIVE?
It costs ₹49,999, all-inclusive, down from ₹70,800 for the earlier model.
Where can I buy the Praan HIVE?
It’s available now on Praan.io.
