Every F1 fan has stared at a car streaking past on screen and wished they could own a piece of it. Now that wish gets a bit closer to reality. TGR Haas F1 Team has signed a multi-year global licensing agreement with UK-based Memento Exclusives, which will create and sell official premium products inspired by the team.
TGR Haas F1 Partnership
| Detail | Info |
|---|---|
| Partners | TGR Haas F1 Team and Memento Exclusives |
| Agreement | Multi-year global licensing deal |
| What’s included | Official premium TGR Haas F1 Team licensed products |
| Sales platform | F1 Authentics (operated under license by Memento Exclusives) |
| Based on | The current 2026 season |
| Aim | Bring fans closer to the cars, technology and people behind the team |
What Can Fans Expect to Own?
The range is aimed at collectors and motorsport enthusiasts who want something far more special than a cap or a t-shirt.
| Product | What it is | Who it’s for |
|---|---|---|
| Show Cars | Display cars based on the 2026 season | Collectors, brands, and corporate spaces |
| Advanced Motion Simulators | Immersive simulators also based on the 2026 season | Fans who want to feel the drive |
| Replica wheel rims | Detailed copies of the car’s wheel components | Display and home décor |
| Nose cones and wings | Replica nose cones, front wings and rear wings | Collectors who love aerodynamic design |
| Halos and headrests | Replicas of key safety and cockpit elements | Fans of F1 engineering |
The focus is on tangible, display-worthy pieces that capture the detail and character of the cars. They’re meant to be shown off in a man cave, office or collection, not just worn.
Who Is Memento Exclusives?
Memento Exclusives is a UK-based motorsport memorabilia specialist from the country’s “Motorsport Valley”. It’s the leading provider of Show Cars to Formula 1 and its wider ecosystem, so it already knows how to turn race-car engineering into products people want to own. Its official products are sold through F1 Authentics, the licensed retail and auction platform for Formula 1 fans. The company calls its mission “Own the Moment”, and it works with some of the biggest sports in the world.
A Team With Something to Celebrate
The timing is neat. TGR Haas F1 Team is celebrating a decade in Formula 1 since joining the championship in 2016. It scored points on debut at the 2016 Australian Grand Prix and now has over 200 grand prix starts. The American-owned team was founded by Gene Haas of Haas Automation, is headquartered in Kannapolis, North Carolina, and has operations in Banbury, England and Maranello, Italy. It also has technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing.
A loyal global fanbase has grown around that journey, and this deal gives supporters another way to be part of it.
What the Leaders Said?
Barry Gough, Founder and CEO of Memento Exclusives, said the team has built a passionate following through its distinctive identity and its mix of emerging talent and experience. He said the deal lets Memento create premium products that bring supporters closer to the action.
Mark Morrell, Marketing and Commercial Director at TGR Haas F1 Team, said creating meaningful fan connections is a key part of the team’s commercial strategy. He described the partnership as a way to take that connection beyond the racetrack.
Why It Matters?
For fans, it means access to official, high-quality pieces tied directly to the team’s cars and identity. For the team, it opens a new commercial channel and deepens fan engagement. For collectors, the F1 Authentics platform is the place to watch for product announcements and availability.
Want more motorsport and tech coverage? Check out our latest sports updates on Technosports and our Formula 1 news and features.
FAQs
Q1. Where will the TGR Haas F1 licensed products be sold?
They’ll be available through F1 Authentics, the licensed retail and auction platform operated under license by Memento Exclusives.
Q2. What kind of products are included in the range?
Fans can expect 2026 Show Cars, Advanced Motion Simulators, and replica wheel rims, nose cones, wings, halos and headrests.
