Five years after “Butter” melted the charts, BTS has done it again — this time with “SWIM” quietly swimming its way into the record books, proving the group’s staying power has nothing to do with luck and everything to do with a fanbase that never lets go.
The Record, Broken Even (Sort Of)
On August 11 local time, Billboard confirmed “SWIM” logged its 20th straight week on the Billboard Hot 100, landing at No. 91. That ties it with 2021’s “Butter” as BTS’s longest-charting single ever — a benchmark that had stood untouched for half a decade.
BTS’s “SWIM”
| Chart | SWIM’s Position |
|---|---|
| Billboard Hot 100 | No. 91 (20th consecutive week) |
| Global Excl. U.S. | No. 4 |
| Global 200 | No. 12 |
| Artist 100 (BTS) | No. 38 (362nd overall week) |
Why 20 Weeks Actually Matters
Chart longevity is a different game than a flashy debut. A song holding on for 20 straight weeks means sustained streaming, radio play, and real listener demand — not just a first-week fan-driven spike. “Butter” pulled off that feat during BTS’s commercial peak; “SWIM” doing it years later, and post-hiatus, says the group’s global pull hasn’t dipped one bit.
It also cements BTS’s rare consistency on the Hot 100 — a chart notoriously difficult for non-English tracks to crack, let alone dominate for months.
For more K-pop chart updates, comeback trackers, and celebrity buzz, head over to TechnoSports for daily entertainment coverage.
What’s Next
With BTS’s 362nd week on the Artist 100 also in the books, the group continues stacking milestones as members balance solo projects, military service wrap-ups, and reunion buzz. Whether “SWIM” edges past “Butter” next week or settles for a tie, one thing’s certain — ARMY isn’t slowing down, and neither is BTS.
