Sony

Sony Just Launched Its Biggest TV Ever In India — And It Costs More Than Most Cars

Forget upgrading your living room — this is redefining it. Sony has just dropped its largest television ever sold in India, and the price tag matches the ambition. Sony Bravia…

August 4, 2026
3 min read

Forget upgrading your living room — this is redefining it. Sony has just dropped its largest television ever sold in India, and the price tag matches the ambition.

Sony Bravia Launch : Overview

Sony Bravia 9 II 115-inch True RGB TV was launched in India as the latest addition to its Bravia 9 II lineup, joining the existing 75-inch and 85-inch variants as the company’s largest TV to date. Alongside this flagship model, Sony has also introduced a new 98-inch option to its Bravia 7 II lineup.

DetailInfo
ModelBravia 9 II 115-inch True RGB
Retail PriceRs 45,99,900
Best Buy PriceRs 28,99,990
Bravia 7 II 98-inch (Best Buy)Rs 8,71,990
Core TechRGB Backlight Master Drive Pro
ProcessorBRAVIA XR

Where To Buy It

The Sony Bravia 9 II 115-inch True RGB TV will be available for purchase soon through Sony Centres, Sony Exclusive stores, ShopatSC.com, leading electronics retailers, and e-commerce platforms.

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What Makes It Different

At the core of this flagship is Sony’s proprietary RGB Backlight Master Drive Pro technology, which allows the TV to independently control red, green, and blue LEDs, resulting in what Sony claims is the widest colour volume in its entire TV lineup. It’s paired with the BRAVIA XR Processor for improved colour accuracy, contrast, brightness, and picture realism.

The entire Bravia 9 II portfolio supports HDR10, HLG, IMAX Enhanced, and Dolby Vision. Gamers get Auto HDR Tone Mapping and Auto Genre Picture Mode, both supported by PlayStation 5, alongside existing technologies like X-Wide Angle Pro, Luminance Booster Pro, and Smooth Colour Gradation.

Sound To Match The Screen

On the audio front, the 115-inch Bravia 9 II features an Acoustic Multi-Audio+ system with 12 speakers, comprising two subwoofers, eight full-range speakers, and two tweeters — a setup designed to fill a room as large as the screen itself.

Interestingly, Gemini for Google TV will arrive on the set later via an OTA update, tying it into Google’s broader AI push across smart TVs. Sony continues expanding its presence in India’s premium television segment, competing with other major players in the evolving smart TV landscape.

For more TV launches and tech news, visit TechnoSports’ tech hub.

FAQs

Q1. What is the price of the Sony Bravia 9 II 115-inch True RGB TV in India?

Its retail price is Rs 45,99,900, though it’s available at a Best Buy price of Rs 28,99,990.

Q2. What core technology powers this Sony flagship TV?

It uses Sony’s proprietary RGB Backlight Master Drive Pro technology paired with the BRAVIA XR Processor.

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