HYBE’s New Label ABD Reveals First Glimpse of “A Bold Dream” Girl Group!123

K-pop fans, get ready to reset your expectations! HYBE just dropped a massive teaser for its newest independent label, ABD, and the vibe is unlike anything we’ve seen. On May 26, 2026, the label officially launched its digital presence, giving us a playful, high-energy look at the members of their upcoming girl group.134 If you thought the “Big 4” were slowing down, think again—this new squad is here to “set the tempo” for the second half of the year.

The “ABD” Reveal: Everything We Know

ABD, which stands for “A Bold Dream,” isn’t just a name; it’s a creative philosophy.135 The label aims to break the mold by “imagining D instead of C after A and B.” This unconventional approach was front and center in six short films released today, showcasing the group’s core motto: “the pure joy of music.”124

A First Look at the Members

The teaser films featured three members dancing freely in stylish kicks with the letters “A,” “B,” and “D” engraved on the soles.124 From shouting the label’s name into colorful pipelines to recording energetic voice samples, the members radiated a refreshing, “ENFP-style” energy.

The production is helmed by the legendary Han Sung-soo, the mastermind behind SEVENTEEN’s global success and the iconic sound of IZ*ONE. With his track record and the backing of the HYBE multi-label ecosystem, this group is already being dubbed the “Next Gen Leaders.”

The official website is just as chaotic and fun, featuring interactive cursors and mini-games like balloon-popping, reflecting a label that doesn’t take itself too seriously while producing world-class talent.

For a deeper dive into the company’s history of launching global icons, check out the HYBE Corporation Wikipedia page.

Stay tuned, because if these teasers are any indication, ABD is about to take us on a very “bold” journey!

FAQs