Boldfit x RCB Launch “Champions #TrainBold” Campaign

If you bleed red and gold, this one's for you — but it's also for every person who believes champions aren't made on matchday, they're made in the gym at…

By Hardik Dhamija

March 28, 2026

3 min read

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If you bleed red and gold, this one’s for you — but it’s also for every person who believes champions aren’t made on matchday, they’re made in the gym at 6 AM. Boldfit, India’s leading sports and fitness brand, has just announced the next chapter of its partnership with Royal Challengers Bengaluru, and this season, things are getting a whole lot bolder.

Boldfit and RCB Go Beyond Association to Co-Creation

Now in its third year alongside RCB, Boldfit is evolving from a sponsor to a genuine co-creator. The centrepiece of this season is the “Champions #TrainBold” campaign — a celebration of the grind behind the glory, built around a limited-edition RCB x Boldfit merchandise drop.

The collection isn’t your typical fan merch. These are performance essentials, designed alongside the actual routines and intensity of the RCB squad:

Category	Items
Training Gear	Lifting belts, grips, resistance bands
Sports Equipment	Gym balls, skipping ropes, yoga mats
Hydration & Recovery	Bottles, shakers, towels

Every piece is built for those who train with intent — just like the players do.

Win Player-Used RCB Gym Equipment

Here’s where it gets seriously cool. Every purchase from the collection enters you into a chance to win actual player-used training equipment from the RCB team gym — the exact gear the squad has been sweating on behind the scenes all season.

Rewards include lifting belts, grips, yoga mats, resistance bands, and more, each accompanied by an authenticated RCB metal placard. These aren’t just fitness tools — they’re collector-worthy pieces of cricket history.

Pallav Bihani, Founder of Boldfit, summed it up perfectly: the partnership now moves from support to co-creation — building products with the team, for everyone who chooses to train bolder.

For fitness and cricket fans tracking the IPL 2026 season, check out more updates on TechnoSports. And if you want to understand how India’s fitness industry is growing, this partnership is a great signal of where brand collaborations are heading.

Founded in 2018 and headquartered in Bengaluru, Boldfit has built a reputation for high-performance gear across apparel, sneakers, and equipment. This RCB collab is its boldest move yet.