6th April was Xiaomi’s 11th Birthday and to celebrate that, the Chinese Electronics giant organizes Mi Fan Fest. However, Xiaomi defines this as the “Rice Noodle Festival”. The celebration started on 2nd April 0:00 to 8th April 24:00. Post that, the company announces a report on the entire activities during its 11th Birthday celebration.
Needless to say, the figures are beyond expectation and over the past records Xiaomi witnesses. During these 7 days of Mi Fan Fest, Xiaomi recorded transactions of over 4.61 billion; which is a Y-O-Y increase of 59.5%.
Alongside, the sale of the Xiaomi Smart Home products crossed 1.16 million units, with the participants reaching 128 million. There were more than 37.77 million online viewers of the Mi Fan Fest in total. Lastly, the live broadcast sales reached 360 million Yuan.
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