When Punjabi cinema needed a quiet winner, Ishqan De Lekhe delivered. Gurnam Bhullar’s romantic drama has been pulling off something rare at the box office — actually growing in its second weekend. With an 85% jump over its opening frame, the film is now firmly on track to earn a coveted HIT verdict, ending a rough stretch for the Punjabi film industry.
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Ishqan De Lekhe — Box Office at a Glance (10 Days)
| Period | India Gross | India Nett |
|---|---|---|
| Week 1 (Opening Weekend) | ~Rs. 2.16 cr | ~Rs. 1.81 cr |
| Week 1 (Full) | ~Rs. 5 cr | ~Rs. 4.20 cr |
| 2nd Weekend | ~Rs. 4 cr | ~Rs. 3.35 cr |
| 10-Day India Total | ~Rs. 9 cr | ~Rs. 7.60 cr |
| Overseas (USD 525K) | ~Rs. 4.85 cr | — |
| 10-Day Worldwide Total | ~Rs. 14.85 cr | — |
A 85% Jump — That’s the Story of This Film
An 85% jump in the second weekend is not normal. It tells you one thing clearly — word of mouth is working overtime for Ishqan De Lekhe. People are watching, loving it, and telling their friends and family to go see it. That’s the oldest, most reliable marketing in cinema, and it’s clearly doing the job here.
The film stars Gurnam Bhullar and has been helmed as a straight-up romantic drama — a genre that’s been somewhat underserved in recent Punjabi cinema, which has leaned heavily on comedies and action subjects. That differentiation appears to be working in the film’s favour.
Where Is It Doing Well?
What’s particularly interesting is the film’s domestic spread. Unlike most recent Punjabi releases that depend heavily on overseas collections (especially from North America and the UK diaspora), Ishqan De Lekhe is actually performing better domestically than overseas. The Haryana belt, Delhi, and Rajasthan are all contributing meaningfully — suggesting the romantic genre is giving it a wider cross-regional appeal beyond just the core Punjab audience.
What’s the Final Prediction?
Under normal circumstances, the film’s trend would comfortably take it past Rs. 15 crore total worldwide. However, the arrival of Dhurandhar: The Revenge on March 19, 2026 will squeeze screens significantly and curtail its run. If the film can retain even limited showcasing in Week 3, a HIT verdict becomes a formality.
This would be a meaningful milestone — Punjabi cinema’s first domestic HIT in quite some time — and sets a positive tone for the titles lined up ahead in 2026.
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