Tata Play Binge Now Available on Hisense, Toshiba VIDAA Smart TVs

If you own a Hisense or Toshiba smart TV in India, your content options just expanded significantly. VIDAA (now rebranded as V) and Tata Play Binge have announced a strategic partnership that brings the Tata Play Binge app natively to all VIDAA-powered smart TVs in India — no set-top box, no extra hardware, no hassle.

Partnership at a Glance

What This Means for Viewers

Tata Play Binge is India’s largest OTT content aggregator, pulling together platforms like Prime Video, JioHotstar, Apple TV+, ZEE5, Lionsgate Play, Discovery+, FanCode, and BBC iPlayer into a single app with one login, universal search, and personalised recommendations. That’s the app now sitting directly on the home screen of every VIDAA-powered TV in India.

For viewers, the practical benefit is real. Instead of juggling multiple remote inputs or switching between standalone streaming sticks, you open one app and search across 30+ OTT libraries in one go. Live sports, regional content, international shows, movies — all accessible without leaving the Binge interface.

For Hisense and Toshiba TV owners specifically, this is a meaningful upgrade to the out-of-box content experience. VIDAA’s HomeOS platform was already built around a content-first philosophy — surfacing on-demand and live TV without friction — and Tata Play Binge slots into that vision naturally.

“By making Binge available across VIDAA-powered TVs, we’re giving Indian viewers easy access to the content they already love — directly on their TV, with no additional setup.” — Denis Oštir, Editor-in-Chief, V

The Binge app is available immediately on all VIDAA-powered smart TVs in India and can be downloaded via the TV’s app store or accessed from the home screen.

For our full review of the best smart TVs supporting Tata Play Binge, check out our smart TV buying guide on Technosports. And for the latest OTT and streaming news in India, follow our streaming and entertainment coverage on Technosports.

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