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Xiaomi Tag Launches Feb 28: AirTag Rival at Just €17.99

Xiaomi is entering the Bluetooth tracker market — and it's doing so the only way Xiaomi knows how: by massively undercutting the competition on price. The Xiaomi Tag launches globally…

February 23, 2026
3 min read

Xiaomi is entering the Bluetooth tracker market — and it’s doing so the only way Xiaomi knows how: by massively undercutting the competition on price. The Xiaomi Tag launches globally on February 28, 2026 at the MWC 2026 event in Barcelona, alongside the Xiaomi 17 Ultra and Redmi Buds 8 Pro. At just €17.99 (~₹1,600), it costs less than half of Apple‘s AirTag.

Xiaomi Tag vs AirTag vs Galaxy SmartTag 2: Specs Compared

The Xiaomi Tag works across both Google Find Hub and Apple Find My networks — a dual compatibility that neither AirTag nor Galaxy SmartTag 2 offers out of the box.

SpecXiaomi TagApple AirTagSamsung SmartTag 2
Price€17.99 (~₹1,600)~€29 (~₹2,700)~€25 (~₹2,300)
Weight10g11g13.8g
Thickness7.2mm8mm9.9mm
BatteryCR2032 (replaceable)CR2032 (replaceable)CR2032 (replaceable)
Tracking NetworkGoogle Find Hub + Apple Find MyApple Find My onlySamsung SmartThings only
UWB SupportNo (first version)YesYes
UWB VersionPlanned for later releaseAlready availableAlready available
BluetoothYesYesYes
Launch DateFebruary 28, 202620212023

Why Cross-Network Compatibility Is the Real Win

At €17.99, the Xiaomi Tag is already the cheapest tracker in its class — but the dual network support is the more important differentiator. AirTag only works within Apple’s Find My network, meaning Android users can’t benefit from crowd-sourced location updates when they tag a bag or pair of keys. The Xiaomi Tag works with both Google Find Hub and Apple Find My simultaneously, making it genuinely useful regardless of what phone the person who finds your lost item is carrying.

Xiaomi Tag

The lack of UWB (Ultra-Wideband) in the first version is the only notable weakness. UWB enables precise direction-finding — the “you’re getting warmer” experience that makes AirTag and SmartTag 2 so satisfying to use when you’re within a few metres of a lost item. Xiaomi has confirmed a UWB version is in the pipeline, but the standard Xiaomi Tag will rely on Bluetooth for proximity detection alone.

For a wallet, a bag, or pet collar — where you rarely need centimetre-level precision — that’s a perfectly acceptable trade-off at this price.

For more details visit Xiaomi’s official website and check our Xiaomi Tag India price and availability on TechnoSports and our best Bluetooth trackers for Android in India 2026.

FAQs

What is the Xiaomi Tag price in India?

The Xiaomi Tag launches globally at €17.99 (~₹1,600) — India pricing will be confirmed at the February 28, 2026 MWC Barcelona event alongside the Xiaomi 17 Ultra.

Does the Xiaomi Tag work with iPhones and Android phones?

Yes — the Xiaomi Tag supports both Google Find Hub and Apple Find My networks simultaneously, making it compatible with both Android and iPhone users, unlike AirTag (Apple only) or SmartTag 2 (Samsung only).
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