Flipkart Minutes, the quick commerce arm of Flipkart, has concluded 2025 with remarkable performance, recording 16X year-on-year growth in orders during H2 2025 and attracting over 53 million unique visitors. The platform expanded to 30+ new cities with Gen-Z leading adoption.
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Performance Highlights
| Metric | Achievement |
|---|---|
| Order Growth | 16X YoY in H2 2025 |
| Unique Visitors | 53 million+ |
| City Expansion | 30+ new cities |
| Power Users | 6 lakh+ (repeat orders within 7 days) |
| EV Deliveries | 10 million+ orders |
| Farmer Network | 2,000+ direct sourcing |
Gen-Z Drives Platform Adoption
Gen-Z consumers (15-25 years) led platform adoption, followed by students, demonstrating the appeal of instant delivery among younger demographics. Customer loyalty surged with over 6 lakh power users placing repeat orders within 7 days, while leading markets like Bengaluru, Kolkata, Mumbai, and NCR averaged 5 million orders monthly.
Strategic Geographic Expansion
Flipkart Minutes extended its 10-minute delivery promise across metros including Chennai, Hyderabad, Pune, and Kolkata, while aggressively expanding into tier-2 and tier-3 cities like Mohali, Bihar Sharif, Rohtak, Durgapur, Hajipur, Meerut, and Arrah.
Hemant Badri, SVP at Flipkart Group, stated: “Flipkart Minutes is fundamentally redefining quick commerce in India. Our sustained growth is fueled by a precision-engineered, technology-led supply chain that ensures we fulfill every order flawlessly.”
Category Performance Insights
Fruits & vegetables dominated baskets, accounting for 45% of every order. The platform sourced fresh produce directly from over 2,000 farmers through its Samarth Krishi initiative, creating a farm-to-door network starting at ₹9.
High-growth categories in H2 2025 included:
- Premium electronics and mobiles (10X increase vs H1)
- Home furnishing and décor
- Gems and jewellery
- Beauty and personal care
Air purifiers, gold/silver coins, and mobile accessories registered strong traction.
Brand Partnerships & Sustainability
Flipkart Minutes onboarded over 200 digital-first brands including Mondelez, Daawat, Suhana, Anand Sweets, Taali Foods, Bikanerwala, Biswa Bangla, and Nanihaal, providing hyperlocal visibility and national market access.
Sustainability initiatives included:
- Green packaging adopted by 2 million+ customers
- 10 million+ deliveries via electric vehicles
- Direct farmer partnerships supporting rural economies
Technology-Driven Excellence
The platform leverages AI-driven demand forecasting, real-time inventory synchronization, automated dark-store operations, and intelligent routing for consistent delivery timelines. The smartphone exchange program offering real-time valuation and doorstep pickup remains a key differentiator.
Flipkart Minutes’ expansion reflects its mission to embed quick commerce into daily household routines across Bharat, combining speed, accessibility, and affordability through technology and operational excellence.
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FAQs
How much did Flipkart Minutes grow in H2 2025?
16X year-on-year order growth with 53 million unique visitors and 30+ city expansion.
What percentage of orders include fruits and vegetables?
45% of every basket on Flipkart Minutes includes fruits and vegetables.
