OnePlus has onboarded six prominent Indian personalities as brand ambassadors ahead of its December 17 “Rise as One” event, launching the “Power On. Limits Off” campaign alongside the OnePlus 15R flagship.
Table of Contents
OnePlus New Brand Ambassadors 2025
| Ambassador | Field | Why They Fit |
|---|---|---|
| Jasprit Bumrah | Cricket | India’s pace bowling ace, performance under pressure |
| Smriti Mandhana | Cricket | Women’s cricket star, consistency and elegance |
| Jonathan (Jonathan Gaming) | Gaming/Entertainment | India’s top BGMI player, esports icon |
| Armaan Malik | Music | Chart-topping singer, creative reinvention |
| Kush Maini | Racing | F2 driver, precision and speed |
| Nitanshi Goel | Acting | Rising Bollywood talent, fresh perspective |
“Power On. Limits Off” Campaign
OnePlus’s six-part ad film series explores each ambassador’s personal journey through introspective, cinematic storytelling. Rather than conventional performance highlights, the campaign delves into quiet moments shaping their strength—recovery after injury, calm before major events, refusing criticism, and courage to reinvent when expectations favor sameness.
Philosophy Alignment: The campaign mirrors OnePlus’s “Never Settle” ethos by focusing on evolution over endurance. Jasprit Bumrah articulated this approach, emphasizing that pushing limits involves showing up daily, trusting the work, and rising stronger—positioning evolution as the only constant.
Strategic Diversity: OnePlus’s ambassador selection spans cricket (mass appeal), gaming (youth engagement), music (creative expression), motorsports (technology intersection), and cinema (cultural relevance). This multi-dimensional approach expands beyond typical smartphone brand ambassador strategies that focus primarily on Bollywood celebrities or cricketers.
Timed with OnePlus 15R Launch
The ambassador announcement precedes the December 17 “Rise as One” event in Bengaluru, where OnePlus will unveil the OnePlus 15R “next-generation ultimate value flagship” alongside the OnePlus Pad Go 2. The timing coincides with OnePlus’s 12th anniversary in India, marking significant brand milestone celebration.
Community Engagement: Fans can attend the offline launch by purchasing tickets through BookMyShow, continuing OnePlus’s tradition of involving its community in major product reveals. This participatory approach differentiates OnePlus from competitors with closed media-only events.
Marketing Director’s Vision: Ishita Grover emphasized the ambassadors blend sport, art, and cutting-edge technology while reflecting OnePlus’s performance-first approach. The collaboration targets resonance with OnePlus’s community-driven brand identity built over twelve years.
What This Means for OnePlus
The ambassador strategy signals OnePlus’s intent to broaden market positioning beyond tech enthusiasts toward mainstream lifestyle brand status. By associating with personalities representing diverse aspirations—athletic excellence, creative innovation, competitive gaming—OnePlus aims to connect with wider demographics while maintaining its performance-focused DNA.
Jonathan Gaming’s inclusion particularly highlights OnePlus’s commitment to India’s booming esports scene, where mobile gaming drives smartphone purchasing decisions among Gen Z consumers. Kush Maini’s motorsports connection reinforces the technology-performance narrative core to OnePlus’s premium positioning.
The “Rise as One” event will likely showcase how these ambassadors embody OnePlus 15R’s capabilities, translating flagship power and control into relatable human stories of perseverance and achievement.
Stay updated on OnePlus launches at TechnoSports.
FAQs
Will these ambassadors appear in future OnePlus marketing campaigns?
Yes, the six-part ad film series is just the beginning—expect ongoing integration across social media, product launches, and community events throughout 2026.
How can I attend the OnePlus Rise as One event on December 17?
Purchase tickets through BookMyShow for the Bengaluru launch event where OnePlus 15R and Pad Go 2 will be unveiled.
