Online shopping just got a major upgrade. Google has launched its Virtual Apparel Try On tool in India, allowing shoppers to virtually try billions of apparel listings by uploading a photo of themselves. Whether you’re eyeing a new jacket or wondering if those jeans will suit you, this AI-powered feature lets you see outfits on your own body before hitting “buy.”
Table of Contents
Google Virtual Try-On: How It Works
| Feature | Details |
|---|---|
| Clothing Types | Tops, bottoms, dresses, jackets, shoes |
| How to Access | Look for “try it on” icon on Google Search listings |
| Requirements | Upload a photo of yourself |
| Availability | Live across India |
AI That Understands Fashion
The feature is powered by Google’s custom AI model for fashion, which understands both the human body and nuances of clothing, like how different materials fold, stretch and drape on different body shapes. This means the AI doesn’t just slap clothes onto your photo—it actually simulates how cotton, wool, or polyester behaves on your specific body type.
First introduced at Google I/O 2025, the model maps clothing onto different body types while accounting for fabrics, folds, stretch, and drape, giving you a realistic preview that beats standard product photos.
Perfect Timing for Festive Shopping
Google announced the rollout during India’s festive season, when fashion purchases typically spike. The tool aims to reduce purchase uncertainty and returns by helping shoppers make more informed decisions.
Using it is straightforward: browse apparel on Google Search, tap the “try it on” icon on supported listings, upload a full-length photo in good lighting, and within moments, you’ll see how the garment fits and drapes on you. You can experiment with styles, compare looks, and even share images with friends for feedback.
Beyond Just Virtual Fitting Rooms
The tool is available across multiple Google services including AI Mode, Google Shopping, and product results on Google Images. Users can save favorite looks and revisit them later, making the shopping experience more thoughtful and less impulsive.
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The Bigger Picture
This launch signals Google’s commitment to blending AI with everyday consumer needs. By helping shoppers visualize products before purchasing, the feature bridges the gap between online browsing and real-world try-on experiences—potentially reducing returns and boosting confidence in online fashion shopping.
FAQs
Which clothing items can I try on using Google’s virtual tool?
You can virtually try on tops, bottoms, dresses, jackets, and shoes across billions of listings on Google Search.
How do I access Google’s Virtual Apparel Try On feature?
Look for the “try it on” icon on apparel product listings in Google Search, then upload your photo to see how items look on you.
