India, November 27, 2025 – In a milestone achievement that underscores its aggressive retail expansion and product innovation strategy, ASUS has solidified its position as the No. 2 consumer notebook company in India for Q3 2025, according to the IDC Quarterly Personal Computing Device Tracker, 2025 Q3. The Taiwanese technology giant’s 7% year-over-year growth comes as India’s traditional PC market hits an all-time quarterly high of 4.9 million units shipped—the strongest performance on record.
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From Challenger to Podium Finisher: ASUS’s Strategic Ascent
This achievement didn’t happen overnight. ASUS India’s rise to No. 2 reflects a deliberate strategy focused on getting closer to customers by significantly expanding its product portfolio while dialing up retail touchpoints to extend product experiences across over 600+ districts nationwide. With a balanced presence across offline and online channels, ASUS ranked second in the consumer segment with a 15.9% share, trailing only HP.
The company now operates over 320+ exclusive stores, 20 ROG gaming stores, and 5,000+ multi-brand outlets spanning 624 districts—a retail presence that rivals any global technology brand operating in India. But ASUS didn’t stop at physical expansion; the brand also began delivering laptops and accessories through quick commerce channels, meeting customers wherever they prefer to shop.
| ASUS India Q3 2025 Achievements | |
|---|---|
| Consumer Notebook Ranking | No. 2 in India |
| Market Share | 15.9% (Consumer Segment) |
| Year-over-Year Growth | 7% YoY |
| Overall PC Market Position | No. 5 with 10.2% share |
| Exclusive Stores | 320+ (plus 20 ROG stores) |
| Multi-Brand Outlets | 5,000+ across 624 districts |
| Key Launches | Multi-color Vivobook, ROG Ally X, Zenbook A14 Copilot+ PC |
| Gaming Dominance | No. 1 Market Share in NVIDIA RTX 5000 Series |
| Commercial Growth | Best-ever quarter with 64,000+ units shipped |
Innovation That Resonates: Product Portfolio Expansion
ASUS India introduced breakthrough innovations across AI PCs, consumer and gaming notebooks, as well as All-in-One (AiO), desktop, and accessories segments throughout 2025. The multi-color Vivobook launch captured attention from style-conscious consumers, while the ROG Ally X handheld gaming console tapped into the booming portable gaming market.
The company also announced the lightest Copilot+ PC: the ASUS Zenbook A14, and gained the No. 1 market share in NVIDIA RTX 5000 Series in India—a testament to its leadership in the gaming and creator segments. The AiO segment continued to dominate the market, becoming one of the top-selling product categories across leading e-commerce platforms.
“Entering 2025, we had a clear goal in mind: we wanted to be India’s leading PC brand pillared by technology that extends ease to our customers,” said Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India. “We are thrilled to share that we have recorded 7% Y-o-Y growth in the consumer Notebook PC category, making us the second largest in the category. Looking ahead, we remain committed to delivering state-of-the-art solutions that cater to different audience cohorts while ensuring that the functionalities we deliver truly elevate user experience.”
India’s PC Market Reaches Historic Peak
According to IDC, Q3 2025 for India’s traditional PC market—comprising desktops, notebooks, and workstations—achieved its strongest quarterly performance on record, with shipments reaching an all-time high of 4.9 million units. This represented a robust 10.1% year-over-year growth, comfortably surpassing the previous peak of 4.5 million units recorded in Q3 2024.
All three PC categories witnessed strong YoY growth: notebooks grew 9.5%, desktops registered a solid 11.6% increase, and workstations led with the highest growth at 14.2% YoY. The premium notebook category (priced above $1,000) rose 8.5% YoY, fueled by sustained demand for high-performance devices across both consumer and enterprise segments.
The consumer segment reached new heights, with vendors front-loading shipments ahead of the early festive season. Consumer PC shipments hit a record 2.8 million units, marking the segment’s highest-ever quarterly performance.
Retail Transformation: More Than Just Selling Devices
ASUS has reimagined retail touchpoints into hubs for digital learning and gaming experiences, collaborating with local ecosystems to host workshops and events. This approach fosters brand loyalty and supports emerging creators in Tier 2 and 3 cities—a demographic that represents India’s next wave of technology adoption.
The strategy reflects an understanding that modern consumers don’t just want to buy laptops; they want to experience them, understand their capabilities, and feel confident about their investment. By transforming retail stores into community centers, ASUS is building relationships, not just transactions.
Commercial Segment Surprises With Record Performance
While consumer growth grabbed headlines, ASUS also recorded its best-ever commercial quarter, shipping over 64,000 units, primarily driven by strong demand from the SMB (small and medium business) segment. This diversified revenue stream positions the company well for sustained growth, even if consumer demand experiences seasonal fluctuations.
Eyes on the Prize: Challenging for No. 1 in 2026
As 2025 draws to a close, ASUS India is poised for even greater strides in 2026, with a sharp focus on AI PCs and premium offerings to capture leadership in the evolving PC landscape. The company aims to challenge the No. 1 position in 2026.
With India’s PC market showing resilience, AI-enabled notebooks maintaining sharp growth (up 126.5% YoY), and enterprise demand remaining robust, ASUS’s timing couldn’t be better. The infrastructure is in place, the product portfolio is competitive, and the brand momentum is undeniable.
For a company that started 2025 with ambitions to be India’s leading PC brand, reaching No. 2 in consumer notebooks represents significant progress. The next step—unseating HP from the top spot—will require even more aggressive innovation, deeper retail penetration, and continued execution of the customer-centric strategy that got them here.
One thing is clear: ASUS isn’t just participating in India’s PC market anymore—it’s shaping it.
Learn More:
- Official ASUS India Website
- IDC Quarterly PC Device Tracker
- Latest Laptop Reviews & News
- PC Gaming Hardware Updates
- Consumer Electronics Market Analysis
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