New Delhi, November 26, 2025 – In a significant milestone for homegrown tech brands, XElectron has unveiled its first exclusive offline store at Spectrum Mall, Sector 75, Noida, featuring India’s first dedicated Projector Experience Centre. For a brand that pioneered LED projectors in India back in 2013, this brick-and-mortar debut represents more than just retail expansion—it’s about letting customers truly experience big-screen entertainment before bringing it home.
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Try Before You Buy: A New Retail Philosophy
Walk into the XElectron Experience Centre and you’ll find something rare in electronics retail: multiple product experience zones where you can actually test how projectors, digital photo frames, LED televisions, and portable monitors perform in real-world conditions. No more guessing from spec sheets or online reviews—see the actual visuals, hear the sound output, and understand exactly what you’re getting.
The crown jewel? A full home-theatre-style Projector Experience Centre that replicates how these devices would actually look and perform once installed in your living room or office. It’s the difference between reading about a projector’s 9,000 lumens brightness and seeing it illuminate a 150-inch screen right before your eyes.
| XElectron Noida Store Quick Info | |
|---|---|
| Location | Spectrum Mall, Sector 75, Noida |
| Store Address | LGF 22, Spectrum Mall, Uttar Pradesh 201307 |
| Opening Date | November 26, 2025 |
| Store Type | Exclusive Experience Centre |
| Key Highlight | India’s First Dedicated Projector Experience Centre |
| Product Range | Projectors, Digital Photo Frames, LED TVs, Portable Monitors |
| Experience Zones | Multiple product testing areas with real-world setups |
| Brand Legacy | Pioneer of LED projectors in India since 2013 |
| Target Audience | Ages 18–50, Urban & Rural customers |
From Niche Luxury to Living Room Essential
Projectors have evolved from premium, niche products to widely accessible entertainment solutions for households across India. XElectron has witnessed this transformation firsthand, observing growing interest from young consumers aged 18–50 who are increasingly adopting projectors for OTT streaming, gaming sessions, and shared family entertainment. The brand reports substantial demand in both urban metros and rural regions, reflecting how big-screen entertainment has become mainstream across economic segments.
“This store marks an important step in bringing our product experience closer to customers,” said Mr. Gagan Sharma, Managing Director of XElectron. “The Projector Experience Centre allows people to see how a projector actually performs before making a choice, and that has been the core idea behind setting up this space.”
Why Physical Retail Still Matters in 2025
In an era dominated by e-commerce, XElectron’s offline strategy might seem counterintuitive—but it’s actually brilliant. Products like projectors involve significant investments and require understanding factors like throw distance, ambient light performance, and sound quality that simply can’t be communicated through product listings. By offering hands-on testing zones, XElectron addresses the biggest barrier to purchase: uncertainty.
Each zone enables customers to explore various sizes, designs, and specifications across categories. Comparing a compact HD projector for bedroom use versus a high-lumen Full HD model for living room cinema becomes tangible rather than theoretical. For first-time buyers or those upgrading from traditional televisions, this experiential approach removes guesswork from the buying journey.
A Brand Built on Innovation
XElectron first demonstrated its innovative courage in 2009 by launching digital photo frames in the Indian market, long before digital displays became ubiquitous. The brand later pioneered LED projectors in 2013, introducing motion sensor technology and IPS display screens to categories that desperately needed modernization. Today, XElectron’s product lineup spans from budget-friendly ₹5,990 projectors to premium home theater systems, digital photo frames ranging from 7 to 15.6 inches, LED televisions, and portable monitors—all designed and priced for Indian consumers.
Franchise & Dealer Opportunities
Beyond serving retail customers, XElectron is actively inviting franchise partners and dealers to collaborate as part of its wider retail expansion plan. The brand intends to strengthen its offline presence across key markets while maintaining its robust e-commerce reach through platforms like Flipkart and its official website.
For entrepreneurs interested in the consumer electronics segment, this represents an opportunity to partner with a brand that’s carved out a distinct position in India’s competitive tech landscape—one that prioritizes affordable innovation over premium positioning.
What This Means for Noida’s Tech Ecosystem
The Noida store positions Sector 75’s Spectrum Mall as a destination for tech enthusiasts exploring home entertainment solutions. With the Indian projector market expected to grow as consumers seek larger displays without the premium pricing of 75+ inch televisions, XElectron’s timing couldn’t be better. The Experience Centre gives potential customers in Delhi-NCR a tangible reason to visit, test products across price points, and make informed purchasing decisions.
Whether you’re a college student looking to transform your dorm room into a mini theater, a working professional seeking presentation solutions, or a family upgrading your entertainment setup, the XElectron Experience Centre at Spectrum Mall offers something increasingly rare in modern retail: time, space, and expertise to make the right choice.
Visit & Explore:
- Store Address: XElectron Experience Centre, LGF 22, Spectrum Mall, Sector 75, Noida, Uttar Pradesh 201307
- Official XElectron Website
- Browse XElectron Products Online
- More Consumer Electronics News
- Latest Tech Store Openings
- Home Entertainment Reviews
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