Haier Appliances India has unveiled Haier Xpression, the industry’s first graffiti art-inspired home appliances initiative. Announced on November 14, 2025, this groundbreaking fusion of art and technology invites Indian graffiti artists to transform air conditioners and refrigerators into limited-edition masterpieces.
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Haier Xpression Initiative Details
| Aspect | Details |
|---|---|
| Launch Date | November 14, 2025 |
| Registration Period | Until December 5, 2025 |
| Target Products | Air conditioners and refrigerators |
| Theme | Freshness, Expression, and Possibility |
| Selection Process | Digital submissions, then live painting |
| Final Event | Haier headquarters, Greater Noida |
| Rewards | Limited-Edition Series launch, cash prizes |
| Registration | QR code on social media, World Graffiti Jam Mizoram |
Art Meets Everyday Technology
As the world’s No.1 major appliances brand for 16 consecutive years, Haier is pioneering fashion tech by transforming functional appliances into expressive canvases. Xpression calls upon graffiti artists, illustrators, and creative minds nationwide to reimagine everyday products as bold statements of style and design.
Registration runs until December 5, 2025, via specially designed QR codes on Haier’s social media or at the 3rd World Graffiti Jam in Mizoram—a culturally vibrant platform celebrating street art. This strategic partnership connects Haier directly with artists deeply rooted in graffiti and urban art culture.
From Digital Design to Physical Canvas
Participants submit digital designs inspired by “Freshness, Expression, and Possibility.” The most compelling entries earn invitations to Haier’s Greater Noida headquarters, where artists paint directly on actual air conditioners and refrigerators—transforming digital visions into tangible art.
Winning artworks join Haier’s Limited-Edition Series, turning artistic creativity into lasting legacies across Indian homes. Winners receive generous cash prizes alongside the prestige of their work becoming commercially available products.
Innovation Beyond Technology
“At Haier, we believe innovation goes beyond technology—it’s about sparking creativity that transforms everyday experiences,” said NS Satish, President of Haier Appliances India. “With Xpression, our appliances become canvases of style, design, and self-expression, giving graffiti art a place in daily life.”
The initiative reflects Haier’s ‘More Creation, More Possibilities’ philosophy, empowering India’s youth to break boundaries and redefine how appliances connect with people. By merging street art culture with home technology, Xpression celebrates the limitless power of artistic expression.
Building on Design Leadership
Haier has pioneered vibrant colors and textures in Indian appliances. Xpression extends this legacy into graffiti-inspired fashion tech, transforming functional products into conversation pieces that reflect individual personality and lifestyle choices.
With two state-of-the-art manufacturing facilities in Pune and Greater Noida, vast distribution networks, and nearly two decades of product innovation, Haier combines ‘Make in India‘ with ‘Make for India’—now adding ‘Art for India’ to its philosophy.
For registration details, visit Haier’s official website. Follow home appliance innovations at TechnoSports.
FAQs
When does Haier Xpression registration close?
Registration for Haier Xpression remains open until December 5, 2025, via QR codes on social media.
What products are included in Haier’s Xpression initiative?
Artists can design graffiti art for Haier air conditioners and refrigerators in the Limited-Edition Series.
