Xiaomi India launched a nostalgic Diwali campaign on October 16, 2025, featuring MTV Roadies legends Raghu Ram, Rajiv Lakshman, and contestant Devarshi. The hilarious film playfully tackles Xiaomi’s pronunciation debate—”Ziyomi” or “Shiyomi”—while promoting the brand’s Diwali deals with classic early 2010s reality TV chaos.
Table of Contents
Xiaomi Diwali Campaign: Key Highlights
| Feature | Details |
|---|---|
| Launch Date | October 16, 2025 |
| Campaign Stars | Raghu Ram, Rajiv Lakshman, Devarshi |
| Theme | MTV Roadies nostalgia meets Diwali deals |
| Core Message | “Call us what you want, it’s still a big deal” |
| Platform | Xiaomi India social media channels |
Roadies Nostalgia Meets Brand Humor
Shot in unmistakable mid-2010s reality TV style with over-the-top reactions and dramatic background music, the film opens with Raghu and Rajiv grilling a contestant over “Diwali ke sabse acche deals kahaan milenge?” The conversation quickly escalates into fiery comic exchanges about pronouncing “Xiaomi”—”Ziyomi” or “Shiyomi.”
Just when tension peaks, Devarshi steps in to deliver the campaign’s punchline: “Chahe aap isse Shiyomi, Zaohmi, ya Shaomi bulao, hai toh Xiaomi sabka most trusted brand for latest tech. Aur iss Diwali, woh de rahe sabse biggest deals!”
Turning Pronunciation Into Celebration
Ritij Khurana, Head of Brand at Xiaomi India, explained the campaign’s insight: “For years, we’ve heard people pronounce Xiaomi in their own way, and we’ve loved every version of it. This campaign turns a long-standing curiosity about how to say ‘Xiaomi’ into a celebration of brand love.”
The brand celebrates its bond with over 100 million Indian users who’ve made Xiaomi part of everyday lives, emphasizing that regardless of pronunciation, Xiaomi stands for innovation, trust, and accessibility.
Watch the complete film on Xiaomi India’s YouTube channel for the full nostalgic experience.
Explore more Diwali tech deals on our festive shopping guide covering electronics discounts.
Why This Campaign Resonates
The film taps into nostalgia for early 2010s MTV Roadies when Raghu and Rajiv became household names for their intense contestant interrogations. By bringing back these iconic personalities with authentic reality TV aesthetics, Xiaomi connects emotionally with millennials who grew up watching the show.
The Bottom Line: Xiaomi’s Diwali campaign brilliantly transforms a common pronunciation challenge into memorable marketing. By featuring Roadies legends and embracing humor, the brand reinforces its position as India’s most trusted tech brand while promoting festive deals with genuine cultural resonance.
FAQs
What Diwali deals is Xiaomi offering in 2025?
Xiaomi promises “biggest deals” on latest tech; check their website for specific offers.
How do you actually pronounce Xiaomi correctly?
It’s pronounced “Shao-mi” in Chinese, but Xiaomi accepts all variations lovingly!
