The NBA has officially launched its highly anticipated 2024-25 season with an electrifying brand campaign titled “The Tip-Off.” Streaming now across @NBA social platforms and the NBA App, this action-packed spot sets the tone for an unforgettable season, featuring some of the league’s biggest stars and a few famous faces off the court.

NBA FAMILY IS ALL IN FOR 2024-25 KIA NBA TIP-OFF CAMPAIGN

Headlining the campaign are NBA icons like Kawhi Leonard, Anthony Edwards, Bam Adebayo, Luka Dončić, Jayson Tatum, and reigning NBA Rookie of the Year Victor Wembanyama, as they battle for the honor of starting the season. The campaign captures the intense energy of tip-off moments, where the entire NBA world—players, celebrities, creators, and fans—eagerly rushes to claim the ball and kick off the season.

Set to the iconic tune of “Jump” by Van Halen, the commercial perfectly embodies the anticipation and excitement of the start of a new NBA season. As the players vie for the ball, a star-studded crowd, including GRAMMY® Award-winner Kelly Rowland, social media star Kai Cenat, and creator Drew Afualo, joins the fray. Even Denver Nuggets mascot Rocky makes a dramatic appearance, soaring above the crowd to deliver the game ball, setting the stage for another thrilling NBA season.

NBA Family Unites for the 2024-25 Kia NBA Tip-Off Campaign: All Eyes on the New Season

What “The Tip-Off” Represents:

The jump ball, a signature play that starts every NBA game, symbolizes a fresh beginning for all 30 teams. As the 2024-25 season gets underway, each team has an equal shot at chasing the Larry O’Brien Trophy, making this time of year one of boundless hope and excitement for fans and players alike.

Ganesh Swaminathan, Vice President of Qualcomm Technologies, put it best:
“The Tip-Off celebrates the start of a new chapter, where every team begins with a clean slate and the journey to the championship begins.”

A Star-Studded Cast:

The NBA’s Kia Tip-Off campaign features an impressive lineup of players and personalities, including:

Bam Adebayo (Miami Heat), three-time NBA All-Star
Luka Dončić (Dallas Mavericks), five-time NBA All-Star
Anthony Edwards (Minnesota Timberwolves), two-time NBA All-Star
Kawhi Leonard (LA Clippers), two-time NBA champion and six-time NBA All-Star
Jayson Tatum (Boston Celtics), reigning NBA champion and five-time NBA All-Star
Victor Wembanyama (San Antonio Spurs), 2023-24 Kia NBA Rookie of the Year
Kelly Rowland, GRAMMY® Award-winning artist
Drew Afualo, influencer, podcaster, and New York Times bestselling author
Kai Cenat, popular streamer
Rocky, Denver Nuggets mascot

Join the Celebration:

Fans are invited to get in on the action by participating in the fifth annual NBA Jersey Day on Monday, Oct. 21. Wear your favorite NBA jersey and share your look on social media for a chance to be featured on league and team channels.

Opening Night & National TV Schedule:

Mark your calendars for Tuesday, Oct. 22, when the NBA regular season officially begins with a TNT doubleheader. The Boston Celtics, defending NBA champions, will take on the New York Knicks at 7:30 p.m. ET, followed by a clash between the Minnesota Timberwolves and the Los Angeles Lakers at 10 p.m. ET, where LeBron James will tip off his 22nd NBA season.

The first five days of the 2024-25 NBA regular season will feature 11 national TV games, including doubleheaders on TNT and ESPN, as well as a tripleheader on NBA TV.

For an unforgettable start to the season, be sure to follow #NBATipOff and watch the thrilling new campaign as the NBA returns for what promises to be a monumental year of basketball.