The smartphone giant has recently announced that it will be investing around 10 billion (yuan or dollars) into its subsidiary OnePlus alone in the next three years. This news comes just after Oppo INNO Day when a lot of new products, including the new Oppo foldable were unveiled by OnePlus’s founder and OPPO’s current chief product officer Pete Lau.
Why is OPPO investing up to 10 billion in OnePlus?
Now, to increase its faith in OnePlus, which is steadily growing, even after the big controversy of OPPOfying OnePlus, the parent brand will be investing close to 10 billion in OnePlus in the next three years. the major chunk of this investment will be going into the brand’s product development, as OnePlus is looking to diversify its portfolio both in terms of IoT products and smartphones.
Not only this, the recent statement from Oppo goes on to say that OPPO’s next resources will be greatly tilted towards OnePlus, this includes OPPO’s basic research and development, supply chain, and channels. So, the parent brand will help make OnePlus, which was known to be a more online player, will also be investing in offline channels and will be using OPPO’s resources including its R&D.
Well, if this is the case, we look forward to in the coming years while Oppo and OnePlus share their resources, they should be making more unique products individually which doesn’t look like sisters only. Developing OnePlus’s brand image and improving it with more products makes sense, now, how much this investment affects India will be a matter to keep a close eye on in the next few years.
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