IPL 2020: Star Sports increase advertising rates by 15% as the playoffs approach!

IPL 2020 has been a historic season so far. Nail-bitting thrillers, super overs, injuries, controversies, records, etc., you name it! It has been everything the fans needed during these tough times caused by the pandemic.

Obviously, the matches are carried out in empty stadiums. The teams won’t have the support of their 12th man, which is the crowd! One may think that it can have an impact on the business aspect of the sport. However, exactly the opposite of that has happened. Due to the pandemic situation and almost every entertainment source being on hold, more people are tuning in to their TV sets or online platforms. The IPL 2020 is thus set to break all the viewership records.

IPL LOGO IPL 2020: Star Sports increase advertising rates by 15% as the playoffs approach!

Star Sports decides to increase the rates!

IPL 2020 is at its climax stage as the playoffs will begin on November 5. Therefore, the industry is expecting the ratings to jump up even more. Star Sports has therefore decided to increase the rates for balance 10% inventory.

Official broadcaster Disney-Star India has increased the ad rates for the last four matches by 15-20%.

The viewership numbers increased by 30%

It has been reported that IPL 2020 has recorded a jump of 30% in viewership numbers compared to last season. IPL 2020 has registered 7.3 billion viewing minutes per match (up to 32 matches) compared to the IPL 2019 count of 5.6 billion (35 matches).

According to the Broadcast Audience Research Council (BARC), the viewership minutes for the ongoing season stand at 233.9 billion. IPL has also witnessed a 15% hike in average time spent per match as compared to the last season.

Source

Do check out:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

PVR INOX Partners with Star Sports to Bring Live Premier League Action to Cinemas Across India

PVR INOX Partners with Star Sports to Bring Live...

Football fans in India now have an exciting new way to experience Premier League matches. PVR INOX...
BGMI

BGMI Masters Series Season 3: All You Need to...

The excitement for BGMI (Battlegrounds Mobile India) esports is reaching a fever pitch as the much-anticipated Season...
NODWIN Gaming Announces BGMI Masters Series Season 3: Live on Star Sports

NODWIN Gaming Announces BGMI Masters Series Season 3: Live...

NODWIN Gaming, South Asia's leading gaming and esports company, has unveiled the highly anticipated third edition of...
IPL 2024 - Star Sports

IPL 2024 Shatters Viewership Records: Star Sports Reaches 520...

IPL 2024 - Star Sports : The IPL 2024 season has been nothing short of spectacular, both...
Rohit Sharma - "SHAME ON STAR SPORTS"

Rohit Sharma’s Outrage Over Privacy Breach Shakes Social Media:...

Rohit Sharma - "SHAME ON STAR SPORTS" : In a dramatic turn of events, "SHAME ON STAR...

LATEST NEWS

MS Dhoni and Vijay Shankar’s IPL Records: Analyzing the CSK vs DC Match IPL 2025

CSK vs DC Match IPL 2025: In the ever-evolving landscape of the Indian Premier League (IPL), the 2025 season has already thrown up some...

MI Coach Breaks Down Tilak Varma’s Retired Out Decision, Says It Was All About Freshness

In a move that sent shockwaves through the cricketing world, Mumbai Indians’ head coach Mahela Jayawardene made a bold decision that left fans and...

IPL 2025: IPL Teams with Most Wins While Chasing Runs

IPL 2025 : When it comes to chasing targets under pressure, few teams have mastered the art like the Kolkata Knight Riders (KKR). The...

Barak FC Crowned Inaugural Nagaland Super League Champions After 3-1 Win Over Longterok FC

Barak FC : Barak FC has etched its name in the history books by becoming the first-ever champions of the Nagaland Super League (NSL),...

Featured