The food delivery pioneer marks a new chapter in its 17-year journey with a corporate identity that reflects its expanding business empire.
In a significant move that signals its evolving business ambitions, food delivery giant Zomato has received government approval to change its corporate identity to Eternal Ltd. The Ministry of Corporate Affairs (MCA) gave its nod on March 20, 2025, marking a pivotal moment in the company’s transformation from a single-service food delivery platform to a multi-vertical tech conglomerate.
While the familiar red logo and “Zomato” brand will continue to grace the food delivery app on millions of smartphones, this corporate rebranding represents a strategic shift that better encompasses the company’s expanding business portfolio and future vision.
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The Journey to Zomato Eternal: A 17-Year Evolution
The transition to Zomato Eternal marks a significant milestone in the company’s 17-year journey. What began as a simple restaurant discovery platform has transformed into a tech powerhouse with multiple business verticals.
“This name change reflects our evolution and ambition,” said Deepinder Goyal, Founder and CEO of the newly christened Eternal Ltd. “While Zomato remains our flagship brand, Eternal better represents our diverse business ecosystem and long-term vision.”
The company’s evolution has been remarkable:
| Year | Milestone |
|---|---|
| 2008 | Founded as Foodiebay, a restaurant discovery platform |
| 2010 | Renamed to Zomato, focusing on restaurant reviews and menus |
| 2015 | Expanded into food delivery services |
| 2021 | Went public with one of India’s largest IPOs |
| 2022 | Acquired Blinkit (formerly Grofers) to enter quick commerce |
| 2025 | Rebranded corporate identity to Eternal Ltd |
This evolution mirrors the company’s expanding business interests. From its humble beginnings as a restaurant discovery service, Zomato has steadily expanded its footprint across the food and commerce ecosystem.
The Zomato company name change to Eternal Ltd was approved on March 20, 2025, coinciding with the company’s inclusion in the BSE Sensex—a testament to its growing importance in India’s corporate landscape.
Why the Zomato Company Name Change Matters
The rebranding goes beyond a simple name change. It represents a strategic repositioning that better aligns with the company’s current operations and future ambitions.
“The name ‘Eternal’ was chosen to symbolize our commitment to building for the long term,” explained Akshant Goyal, Chief Financial Officer. “It reflects our belief in constant evolution and our ambition to create lasting value across multiple sectors.”
This Zomato company name update coincides with its inclusion in the BSE Sensex, marking its 17th anniversary. The timing is symbolic, representing both an achievement and a new beginning for the company.
The rebranding includes several key changes:
- Corporate name change from Zomato Ltd to Eternal Ltd
- Stock ticker update from ZOMATO to ETERNAL
- Corporate website transition from zomato.com to eternal.com
- New corporate branding and identity
Importantly, the Zomato company name transition will not affect the consumer-facing brand. Users will continue to order food through the familiar Zomato app, with no changes to the user experience.
Understanding Zomato’s New Name: The Strategy Behind Eternal Ltd
The Zomato new name reflects its evolution from a food delivery app to a multi-vertical company. With operations now spanning food delivery, quick commerce, B2B supply chain, and dining experiences, the company has outgrown its original identity.
“We’re no longer just a food delivery company,” noted Albinder Dhindsa, who heads the Blinkit division. “Our businesses now address multiple consumer needs, from 10-minute grocery delivery to restaurant supplies and dining experiences.”
The Eternal Ltd business strategy now encompasses four distinct verticals:
| Business Unit | Focus Area | Description |
|---|---|---|
| Zomato | Food delivery | The original food ordering and delivery platform |
| Blinkit | Quick commerce | 10-minute delivery of groceries and essentials |
| Hyperpure | B2B food supply | Supply chain solutions for restaurants |
| District | Dining and events | Dining out experiences and event management |
With the Zomato new name, the company signals its long-term vision and ambitions. The name “Eternal” suggests permanence and continuity—qualities that resonate with investors looking for sustainable business models.
Expanding into quick commerce has been a key component of the Eternal Ltd business strategy. The acquisition of Blinkit has allowed the company to leverage its logistics network and customer base to offer rapid delivery of groceries and essentials, creating new revenue streams beyond food delivery.
What Eternal Zomato Means for Customers and Investors
While Eternal Zomato represents the corporate identity, customers will still use the familiar Zomato app. The consumer experience remains unchanged, with the same red logo and user interface that millions have come to recognize.
“From a customer perspective, nothing changes,” assured Rakesh Ranjan, Head of Customer Experience. “You’ll still order your favorite meals through the Zomato app. The rebranding affects our corporate identity, not our consumer-facing brands.”
For investors, however, the rebranding signals a broader opportunity. The Eternal Zomato strategy focuses on creating a more comprehensive ecosystem of services, potentially unlocking new revenue streams and growth opportunities.
The company’s financial performance reflects this expansion:
| Metric | Value | YoY Change |
|---|---|---|
| Revenue | INR 5,404 crore | +64% |
| Profit After Tax | INR 59 crore | -57% |
| Market Cap | $25.2 billion | +32% |
The substantial revenue growth demonstrates the success of the company’s diversification strategy, though the decline in profit highlights the challenges of managing multiple business verticals simultaneously.
Analysts predict Eternal Zomato will continue expanding into new business verticals. The company’s strong logistics network, tech infrastructure, and customer base provide a solid foundation for further diversification.
The Future of Eternal Ltd: Challenges and Opportunities
The rebranding comes at a critical juncture for the company. With a market capitalization of $25.2 billion and inclusion in the BSE Sensex, Eternal Ltd now faces heightened expectations from investors and stakeholders.
The company faces several challenges:
- Profitability Pressure: Despite strong revenue growth, profits have declined as the company invests in new business areas.
- Competitive Landscape: Each business vertical faces intense competition from specialized players.
- Regulatory Scrutiny: As the company grows, it faces increased regulatory attention across multiple sectors.
- Integration Challenges: Creating synergies between different business units requires careful management.
However, the opportunities are equally significant:
- Expanded Market: The company now addresses a much larger total addressable market.
- Cross-Selling Potential: Opportunities to cross-sell services across its customer base.
- Data Advantages: Insights from multiple business verticals can inform better decision-making.
- Brand Strength: The strong Zomato brand provides a foundation for launching new services.
The Eternal Ltd business strategy aims to create synergies between its different business units. By leveraging shared infrastructure, data, and customer relationships, the company hopes to create a more efficient and profitable business model.
As Eternal Ltd embarks on this new chapter, the company faces both challenges and opportunities. The rebranding represents not just a name change but a strategic repositioning that better reflects its current operations and future ambitions.
For customers, the familiar Zomato experience remains unchanged. For investors and industry observers, however, the emergence of Eternal Ltd signals a company with broader ambitions beyond food delivery—a tech conglomerate looking to create an integrated ecosystem of services that address multiple consumer needs.
Whether this strategic shift will translate into sustainable growth and profitability remains to be seen. But one thing is clear: the company formerly known as Zomato is no longer just a food delivery platform. It has evolved into something more comprehensive, more ambitious—and potentially, as its new name suggests, more enduring.
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FAQs About Zomato’s Rebranding to Eternal Ltd
Why did Zomato change its name to Eternal Ltd?
Zomato changed its corporate name to Eternal Ltd to better reflect its expanded business portfolio beyond food delivery. The company now operates multiple business verticals including quick commerce (Blinkit), B2B supply chain (Hyperpure), and dining experiences (District). The name “Eternal” was chosen to symbolize the company’s long-term vision and commitment to constant evolution.
Will the Zomato app change its name too?
No, the consumer-facing brand “Zomato” will remain unchanged. Users will continue to use the same Zomato app with the familiar red logo for food delivery services. Only the corporate identity has changed from Zomato Ltd to Eternal Ltd.
When did the name change become official?
The Ministry of Corporate Affairs (MCA) approved the name change on March 20, 2025. This coincided with the company’s inclusion in the BSE Sensex, marking its 17th anniversary.
How will this affect Zomato’s stock?
The company’s stock ticker will change from ZOMATO to ETERNAL. Existing shareholders don’t need to take any action, as their shares will automatically reflect the new company name. The rebranding is expected to better position the company for investors looking at its expanded business model.
What are the different businesses under Eternal Ltd?
Eternal Ltd operates four main business verticals:
Zomato: The original food delivery platform
Blinkit: Quick commerce offering 10-minute delivery of groceries and essentials
Hyperpure: B2B food supply chain solutions for restaurants
District: Dining out experiences and event management
Will this impact Zomato’s services or prices?
The rebranding is not expected to directly impact services or prices for consumers. It’s primarily a corporate identity change that better reflects the company’s expanded business portfolio and future vision.
How does this rebranding compare to other tech companies?
This rebranding follows a pattern seen with other tech companies that outgrow their initial identity. Notable examples include Facebook rebranding to Meta to reflect its focus beyond social media, and Google reorganizing under Alphabet to better represent its diverse business interests.
