# ZOFF Foods Raises $2 Million in Pre-Series B Round Led by JM Financial

URL: https://technosports.co.in/zoff-foods-raise-2-million-pre-series-b-round/  
Published: 2026-03-17  
Updated: 2026-03-17  
Author: Hardik Dhamija

India’s spice market is going premium — and ZOFF Foods is leading the charge. The Raipur-based spice brand has raised **$2 million in a Pre-Series B funding round** led by [JM Financial Private Equity](https://www.jmfl.com/) through its India Growth Fund III, with continued backing from **Aman Gupta**, Co-Founder of [boAt](https://technosports.co.in/?s=boAt). This is the second consecutive round from the same investors, signalling strong and sustained confidence in the brand.

![](https://technosports.co.in/wp-content/uploads/2026/03/ZOFF-Foods-2-1-1024x683.jpg)

## ZOFF Foods Pre-Series B: Key Details

| Detail | Info |
| --- | --- |
| Funding Amount | $2 Million |
| Round | Pre-Series B |
| Lead Investor | JM Financial Private Equity (India Growth Fund III) |
| Co-Investor | Aman Gupta, Co-Founder, boAt |
| Founded | 2018, Raipur |
| Founders | Akash Agrawalla & Ashish Agrawal |
| Retail Presence | 30,000+ general trade stores, DMart, Reliance, quick commerce |
| Use of Funds | Offline expansion, marketing, distribution, quick commerce scaling |

The fresh capital will go toward strengthening offline distribution, scaling quick commerce presence, and expanding its General Trade network across India — pushing ZOFF deeper into the households it’s already winning over online.

![ZOFF Foods](https://technosports.co.in/wp-content/uploads/2026/03/ZOFF-Foods-1.webp)

## Why ZOFF Foods Is One to Watch in India’s FMCG Space

India’s spices market is massive but largely unorganised — and that’s exactly where ZOFF has built its edge. With in-house manufacturing, cool grinding technology, and zip-lock packaging (both category firsts), the brand carved out a differentiated position in a crowded space long before institutional money came in. Today, its products span whole spices, blended masalas, dry fruits, 5-minute gravies, and 1-minute marinade mixes — squarely aimed at time-pressed urban consumers.

Aman Gupta’s continued involvement is telling. He built boAt into one of India’s biggest consumer brands and clearly sees a similar trajectory here. JM Financial’s Vinit Rai echoed the sentiment, calling ZOFF “a brand that resonates with consumers” — a rarity in a category driven mostly by commodities. According to IBEF’s FMCG sector report, India’s branded spices segment is among the fastest-growing within FMCG, making this an opportune time to scale. Stay on top of India’s startup ecosystem with Technosports.

## FAQs

### **Who are the investors in ZOFF Foods’ Pre-Series B round?**

JM Financial Private Equity led the round, with boAt co-founder Aman Gupta also participating.

### **Where is ZOFF Foods currently available?**

Across 30,000+ general trade stores, DMart, Reliance, and major quick commerce and e-commerce platforms.