Zee5 comes with a new entry-level yearly subscription plan that costs just Rs. 365. You will get this plan with the name “Zee5 Club” and offerings of Zee5 and Alt Balaji shows, over 90 live TV channels, and lastly, more than 1000 classic and popular movies. The mentioned are coming additionally with the normally accessible package that is worth Rs. 99 per month, and Rs. 999 per year.
Mr. Rahul Maroli, the Senior Vice-President and Head of SVOD at Zee5 India, said to ET that the plan is aiming to the people who are yet to “sample the convenience that a video streaming platform provides as compared to linear television. Hence, we decided to launch a value pack for these people.”
He also added, “The positioning (of this plan) is largely that it’s an alternative to the traditional cable television. So, the kind of content that’s going to be there will be relevant to that audience. For example, you would have TV-like shows”. The youths can also enjoy the “youth-oriented web series” from both the Zee5 and Alt Balaji.
Apart from the Zee5 Club plan, targeting to give a boost the market share in India, the platform launched a dedicated offering called Zee5 Kinds containing 4000+ hours contents in multiple languages like Hindi, English, Marathi, Tamil, Bengali, Telugu, and more.
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