# Yuri Exits SM: A New Era Begins

URL: https://technosports.co.in/yuri-exits-sm-a-new-era-begins/  
Published: 2026-07-31  
Updated: 2026-07-31  
Author: Reetam Bodhak

After a legendary 19-year partnership, K-pop icon Yuri is parting ways with SM Entertainment. The agency confirmed an amicable split, effective August 31, 2026.

Fear not, fans! Yuri’s journey with Girls’ Generation remains completely unaffected. She continues her reign as a global powerhouse, balancing solo acting and group duties. A bold new chapter for a K-pop legend starts now!