South Korea’s most beloved variety hosts just got ranked, and once again, Yu Jae Seok refuses to budge from the top spot. The Korean Business Research Institute’s latest brand reputation rankings reveal who’s dominating variety TV this month — and a couple of surprising climbers shaking up the top five.
Table of Contents
Yu Jae Seok: Overview
| Detail | Info |
|---|---|
| Data collection period | August 5 – September 5, 2026 |
| Total stars analyzed | 50 |
| No.1 rank | Yu Jae Seok |
| His brand index | 4,809,272 |
| Positive reaction score | 92.83% |
| Biggest riser | Shin Dong Yup (+42.15%) |
| Ranking body | Korean Business Research Institute |
Yu Jae Seok Remains King of Variety
Holding firm at No.1, Yu Jae Seok’s keyword analysis was dominated by his shows “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” with related terms like talk, funny, and consistent reinforcing his reputation as Korea’s most trusted variety personality.
Big Movers in the Top 5
Lee Sung Min jumped to second place with a striking 20.62% score increase since August, while Shin Dong Yup posted the biggest leap of the month, climbing to third with a 42.15% rise. Kim Jong Kook and Kang Ho Dong rounded out the top five, holding steady as fan favorites.
The Full Top 10
Beyond the top five, Heo Kyung Hwan, Joo Woo Jae, Jang Do Yeon, HaHa, and Kim Jong Min completed the top 10, reflecting variety TV’s deep bench of consistently popular hosts and comedians. For more K-entertainment rankings and updates, check out TechnoSports for the latest buzz.
FAQs
Q1: Who topped September’s variety star brand reputation rankings?
Yu Jae Seok held the No.1 spot with a brand reputation index of 4,809,272 and a 92.83% positive reaction score.
Q2: Who saw the biggest jump in rankings this month?
Shin Dong Yup recorded the largest increase, climbing to third place with a 42.15% rise since August.
