# Yash Raj Films Bets ₹150 Crore on Micro-Dramas — Bollywood’s Biggest Studio Is Going Bite-Sized!

URL: https://technosports.co.in/yash-raj-films-bets-150-crore-on-micro-dramas/  
Published: 2026-04-30  
Updated: 2026-04-30  
Author: Reetam Bodhak

Yash Raj Films — the house that built Dilwale Dulhania Le Jayenge — is now betting big on two-minute stories. And honestly? The numbers make total sense.

### The Big Move: What Yash Raj Films Is Planning

Reliable sources confirm that Yash Raj Films is investing ₹150 crore in the creation of micro-dramas over the next few years — the amount split between producing short-format content and building a direct-to-consumer (D2C) application to host it. [Bollywood Hungama](https://www.bollywoodhungama.com/news/bollywood/scoop-yrf-to-invest-rs-150-crores-in-micro-dramas-akshaye-widhani-to-lead-new-vertical-for-aditya-chopra/)

The move signals the studio’s intent to expand beyond traditional release models and engage audiences directly.

| Key Detail | Info |
| --- | --- |
| Investment | ₹150 Crore |
| Format | Micro-Dramas + D2C App |
| Led By | CEO Akshaye Widhani |
| Creative Head | Saugata Mukherjee (ex-SonyLIV) |
| Model | Mobile-first, micropayment-based |
| Inspiration Market | China ($5–6 Billion USD industry) |

### Who’s Leading the Charge?

The new vertical will be led by YRF CEO Akshaye Widhani, who produced *Saiyaara* — the most profitable film in the studio’s history. Widhani has also brought on board Saugata Mukherjee, formerly of SonyLIV, to lead creative development across streaming shows, films, and micro-dramas.

![Yash Raj Films](https://technosports.co.in/wp-content/uploads/2026/04/Yrfsfs-1024x576.jpg)

Mukherjee is known for shaping premium original programming at SonyLIV, where he supported narrative-led shows that helped the platform stand out in a competitive streaming space. This is a seriously strong duo to lead India’s most ambitious micro-drama play yet. [Storyboard18](https://www.storyboard18.com/amp/media-and-entertainment/yrf-to-invest-rs-150-crore-in-micro-dramas-ceo-akshaye-widhani-to-lead-new-vertical-report-96647.htm)

### Why Micro-Dramas? The Global Proof Is Undeniable

Micro-drama storytelling has seen significant success in markets such as China, where the segment is estimated at RMB 35–40 billion ($5–6 billion USD), with projections of RMB 50–70 billion ($7–10 billion USD) over the next two years. The format is driven by mobile-first consumption, short-duration episodes, scalable micropayment models, and a user base of 400–600 million viewers. [1650 AM](https://www.cinaradio.com/2026/04/28/scoop-yrf-to-invest-rs-150-crores-in-micro-dramas-akshaye-widhani-to-lead-new-vertical-for-aditya-chopra/)

India, with its massive smartphone penetration and data-hungry youth, is the next natural frontier. To understand the broader [micro-drama](https://en.wikipedia.org/wiki/Micro-drama) format and its global growth, Wikipedia offers a solid primer.

For YRF, the bet is clear — in a world of shrinking attention spans, the next blockbuster might just be bite-sized. [Indiantelevision](https://indiantelevision.com/iworld/yrf-to-invest-rs-150-crore-in-micro-drama-slate-and-d2c-app-as-per-sources/)

YRF entering this space alongside a proprietary D2C app means they’re not just making content — they’re building a distribution moat. For more Bollywood business and entertainment tech news, follow [TechnoSports](https://technosports.co.in).

### FAQs

### **Q: What is YRF’s ₹150 crore micro-drama investment about?**

Yash Raj Films is investing ₹150 crore to create short-format micro-drama content and build a direct-to-consumer app to host it, led by CEO Akshaye Widhani.

### **Q: Who is heading YRF’s new micro-drama vertical?**

 YRF CEO Akshaye Widhani is spearheading the initiative, with Saugata Mukherjee, formerly of SonyLIV, joining as Head of Content for creative development.