# Xiaomi Gains on Rivals in Africa Smartphone Market Q3 2024

URL: https://technosports.co.in/xiaomi-rivals-in-africa-smartphone-market/  
Published: 2024-11-24  
Updated: 2024-11-24  
Author: Hardik Dhamija

Canalys has released its Q3 2024 market report for the smartphone sector in Africa, showing a modest 3% year-on-year growth. But the prediction for 2025 is not so rosy — just 1% for the year as a whole. The deceleration is mostly due to the economic risks that are limiting overall market performance on the continent.

Indeed, the continent-wide average growth is slight, but for different parts of the continent either on a regional or country basis, the scenario differs extremely. Egypt, for example, will continue its local capabilities with an extraordinary growth rate of 34% over three quarters from today in 2024. Such growth has made Egypt take the front seat on the regional smartphone map.

![Xiaomi](https://technosports.co.in/wp-content/uploads/2024/11/Xiaomi-1-1024x575.webp)
*Xiaomi*

## **Table of Contents**

## **Xiaomi Surges Ahead of Rivals in Africa’s Smartphone Market in Q3 2024, Canalys Report Shows**

Nigeria, Africa’s biggest smartphone market only experienced 1% growth in the period; the primary cause of this slow speed is the dramatic fall in the Naira, which lost almost 70% of its value from January to September. The depreciation of the currency has been affecting purchasing power, which is why consumer spending on smartphones has suffered.

![](https://technosports.co.in/wp-content/uploads/2024/11/Xiaomi-3-1-982x1024.webp)
*Xiaomi*

But with six prior quarters of strong growth, South Africa fell off a cliff in Q3 2024, down -10%. With rising prices of food and stubborn inflation affecting the country, shoppers have also cut their spending — something that mirrors the general economic malaise. In the same manner, Kenya experienced a 10% drop in smartphone sales as increasing petrol prices and production challenges impacted consumer appetite.

As such, Morocco is the hardest hit when it comes to smartphone sales dropping by a massive 24% in Q3 2024. The recent fall corresponds to the economic struggles among North African Markets where they have been stuck due to inflation and many economic strains.

![](https://technosports.co.in/wp-content/uploads/2024/11/Xiaomi-2-1-1024x575.webp)
*Xiaomi*

Transsion faced these headwinds but remained resilient at the top of the African market with a 50% share and steady 8% growth. On the other hand, [Samsung](https://technosports.co.in/?s=Samsung)shipments decreased by 30% which The Mobile report attributed largely to low demand in South Africa. Sales for [Xiaomi](https://www.mi.com/global/)were up 13%, while Realme posted a significant growth of 101%. Honor, the sub-brand of Huawei, showed particularly explosive growth, soaring 287%, while Oppo also recorded a positive 22% year-on-year sales.

## **FAQs**

### **What caused the 10% decline in South Africa’s smartphone market in Q3 2024?**

The decline was mainly due to economic uncertainties, high inflation, and rising food prices.

### **Which smartphone brand leads the African market in Q3 2024?**

Transsion continues to lead with a 50% market share and steady growth in the region.