# Xiaomi Profit Plummets: Memory Crunch Bites

URL: https://technosports.co.in/xiaomi-profit-plummets-memory-crunch-bites/  
Published: 2026-08-20  
Updated: 2026-08-20  
Author: Ankush Mallick

Xiaomi’s Q2 2026 earnings are in, and the news is brutal. A global DRAM and NAND flash supply crunch has triggered a third consecutive quarterly profit decline. Rising component costs combined with fierce competition are squeezing hardware margins to the breaking point. With supply tight, Xiaomi’s era of easy growth is stalling. Can they pivot before the next cycle hits?