# Xiaomi becomes India’s leading smart TV seller for 2022 beating Samsung

URL: https://technosports.co.in/xiaomi-becomes-indias-leading-smart-tv-seller/  
Published: 2023-04-08  
Updated: 2023-04-08  
Author: Nivedita Bangari

The most recent research indicates that Xiaomi was the leader in 2022, with an 11% (10.5%, to be exact) market share in the Indian smart TV market. The South Korean juggernaut Samsung came in second to Xiaomi in 2022, capturing a 10.2% market share in India. However, Samsung most likely made more money than Xiaomi because it sells more expensive TVs than Xiaomi does.

The world’s fastest-growing smart TV market is actually in India, where the country’s market is quite large and growing quickly. Every TV manufacturer is vying for a fair chunk of the market.

According to a report by Counterpoint Research, the smart TV market in India increased by a significant 28% in 2022. The Q3 of 2022 festive season sale, new launches, discount events, and promotions were the main drivers of this growth in the Indian smart TV market.

## The demand for large TVs at affordable prices also aided in accelerating the growth and Xiaomi is known to capitalise on the affordable market demand.

![Xiaomi](https://technosports.co.in/wp-content/uploads/2023/04/xiaomi_samsung_india_smart_tv_market_unsplash_1669984345421-1024x683.webp)
*credit: sammobile*

Samsung unveiled new models like the 32-inch and 43-inch T4000 series. Additionally, new QLED TV models priced over INR 50,000 (roughly $620) were introduced. During occasions like Big TV Days and Big TV Festival, Samsung offered a variety of discounts on its televisions. Even free smartphones with a few models were available, along with EMIs at attractive rates.

In India, Samsung’s market share for smart TVs is down 5.2% from 2021. Xiaomi and Samsung were able to secure nearly identical market shares in the final quarter of 2022, at 8.7% and 8.5%, respectively. In terms of market share for smart TVs in India, LG came in third behind Samsung and Xiaomi, followed by OnePlus in fourth and TCL in fifth. In the high-end TV market, Sony was the most popular brand.

A further intriguing fact from the report is that in 2022, about 99% of TVs were made locally. However, according to a report by Counterpoint Research, some premium TV sets were imported by the brands. Additionally, LED TVs took 96% of the market share, and MediaTek chips accounted for 35% of the total TV market share in 2022.

Buy Xiaomi Smart TVs: [https://amzn.to/40PsgbL](https://amzn.to/40PsgbL)

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[Source](https://www.sammobile.com/news/samsung-smart-tv-market-share-india-2022-behind-xiaomi/)