# World Cup 2026: India’s Broadcast Blackout

URL: https://technosports.co.in/world-cup-2026-indias-broadcast-blackout/  
Published: 2026-06-20  
Updated: 2026-06-20  
Author: Reetam Bodhak

The planet’s biggest stage is set, yet India’s screens remain dark. Despite a massive price slash to $35 million, FIFA’s 2026 World Cup rights remain unsold in the world’s most populous nation.

- **The Crisis:** Unfavorable match timings and cricket’s iron grip on ad spend.
- **The Reality:** Broadcasters are fleeing. Will fans be left in the shadows for 2026?