In a strategic move to democratize access to digital commerce and promote fair market access, WinZO has joined forces with the Open Network for Digital Commerce (ONDC). This collaboration marks a significant milestone as WinZO becomes India’s first skill gaming company to collaborate with ONDC, aiming to enhance transparency and accessibility in the Indian digital landscape.
Empowering Local Businesses and Users
As the largest interactive entertainment platform in India, the gaming platform boasts an extensive user base of over 175 million users, predominantly engaging in vernacular languages. The platform facilitates personalized multiplayer gameplay experiences in 12 languages, hosting a portfolio of 100+ games and processing over 4 billion micro-transactions monthly. Noteworthy is WinZO’s representation in Tier II-V cities, where high-frequency, low-value transactions are prevalent, making it an ideal partner for ONDC to extend its reach across the country.
The Collaboration Impact
WinZO Store and Revenue Generation
WinZO Store, an innovative alternative to conventional app stores, offers an opportunity for digital businesses to maximize revenue generation and expand their market presence. By charging a single-digit commission rate compared to the industry-standard 30%, the store empowers businesses to enhance profit margins, reach a wider audience, and benefit from expanded distribution channels. Over 300 digital companies have already witnessed remarkable revenue growth through this groundbreaking platform.
Transparency and Innovation
The partnership between WinZO and ONDC signifies a shared commitment to transparency, competitive market practices, and fostering an open-market environment. With ONDC’s network spanning various sectors like grocery delivery, mobility, fashion, agri-products, and health and wellness, the collaboration aims to empower local businesses and showcase India’s digital potential.
Mission Alignment and Future Vision
“By integrating WinZO into the ONDC network, we are paving the way for a vibrant ecosystem where Indian talent and innovation thrive,” expressed T Koshy, CEO of ONDC. Sanjeev Singh, Joint Secretary of DPIIT, highlighted the significance of WinZO’s integration in expanding ONDC’s user base and promoting tech-enabled commerce across India.
Paavan Nanda, Co-founder of WinZO, emphasized the transformative impact of this partnership on democratizing innovation and entrepreneurship in the digital era. With WinZO’s presence on mSeva, the government-owned mobile app store, the company further reinforces its commitment to supporting India’s digital transformation journey and fostering local entrepreneurship.
In Conclusion
The collaboration between WinZO and ONDC signifies a pivotal step towards revolutionizing digital commerce in India, creating opportunities for local businesses, innovators, and users to thrive in a transparent and collaborative ecosystem. As both entities align their visions for a more inclusive and decentralized digital landscape, the partnership sets the stage for a new era of innovation, accessibility, and economic empowerment in the Indian digital space.
Stay tuned for more updates on how this partnership unfolds and impacts the digital commerce landscape in India. Join us in embracing a future where innovation knows no bounds and opportunities abound for all stakeholders involved.
